Disney has another labor issue to add to ongoing strikes: Visual effects workers at two subsidiaries will likely vote to unionize with IATSE, which itself could go on strike.

A lack of news isn't keeping Canadians off Facebook: It’s been nearly two months since Meta banned news content on Facebook in Canada, and usage has barely moved.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

Lego captured market share in the first half of 2023: The company’s appeal to consumers of all ages enabled it to defy a broader slowdown in toy sales.

Strong ad spend growth in July could mark the end of a year of malaise: A 6.2% increase in spending was the highest in more than a year.

Gen Alpha is not a younger Gen Z, and brand messaging targeting the generation should be unique to what matters to them. As the most digitally native generation yet, they expect out-of-the-box digital experiences and forward-thinking tech capabilities. And YouTube is playing an outsized role in brand awareness and discovery.

As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.