2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
There’s a lot of noise surrounding customer data platforms (CDPs). Yet even with all the buzz, more than one-third of brands with a deployed CDP say they deliver little to no value. Atlassian shared what it learned while improving campaign awareness and strengthening customer acquisition, loyalty, and advocacy.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Walmart’s fledgling retail media business made big gains in Q4: Ad spending on the platform rose 31% YoY thanks in part to the ads’ growing effectiveness.
1-800-Flowers expands its offerings: Just in time for Valentine’s Day, the retailer launches an online marketplace to broaden the array of items shoppers can find on the site.
Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.
There’s often a perception that markets in Asia developed digital offerings far faster than the US and Europe—that’s only partially true in retail.
As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?
Dollar General isn’t ready for retail health primetime: It’s piloting mobile health clinics in Tennessee—but lacking an in-store element leaves it far behind established retail health players.
Is Amazon’s RxPass too good to be true? We look at the pros and cons of the new program, which offers some generic prescriptions for a flat $5 per month.
Ro goes all-in on weight loss: The D2C healthcare firm is adding a comprehensive weight loss program to its arsenal, but pricing will likely be an issue for consumers.
TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Spotify’s layoffs put profit over growth: 6% of its global workforce is being let go as a result of macroeconomic challenges and slower increases in listeners.
Second “Avatar” hits a milestone, but theaters aren’t celebrating: Cinemas are shuttering, unable to compete effectively with streaming.
The workers building the metaverse don’t believe in its potential: Nearly half of game developers think the immersive space won’t pan out, and advertiser interest could slow.
People aren’t eating out as much as they’d like to: There’s a growing disconnect between consumers’ intentions to go to restaurants and their actual behaviors.