More patients want docs to see their wearables data: But their preferred data-sharing methods could cause even more clinician burnout. Wait ‘till more generative AI solutions are available.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
As Meta innovates amid fierce competition, Microsoft delves into cloud gaming: Both tech titans face unique challenges heading into quarterly earnings announcements.
Time spent with connected TV (CTV) by US adults will be within 1 hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our June forecast. CTV usage is outpacing ad spend on most platforms, but spend is growing rapidly as Netflix, Disney+, Max, and Amazon Prime Video push more viewers toward ad-supported tiers. As the CTV ad floodgates open, advertisers need to make sure they’re maximizing ad value by thinking of CTV differently, experts suggested at last week’s Advertising Week New York.
Japan’s FTC follows the US DOJ in investigating potential abuse of market dominance in mobile search. Scrutiny could force Google to alter its business model.
Connected glasses target entertainment and gaming. Priced at $399, Xreal’s Air 2 can create more opportunities to make the technology available to a larger audience.
To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.
The luxury market is rapidly evolving: While consumers kept splurging on Hermès’ pricey handbags and Brunello Cucinelli’s high-end garments in Q3, Gucci owner Kering’s sales fell short of expectations.
Bots make people lazy, study suggests: Humans may underperform when working alongside robots. Awareness of AI’s limitations is crucial for collaboration and workplace efficiency.
Despite Middle East uncertainties, travel ad spending surges: Hotels and cruises lead, while airlines cut back amid challenges.
US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.
The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.
Merging subscriptions and live events, Patreon buys Moment: aiming for a robust creator ecosystem in the digital age.
Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.
We got an early look at the platform and exclusive access to Money20/20 executives to discuss this rollout and how it can transform fintech funding
We dive into how Mastercard and other payment providers are thinking about the technology and what it holds for the future
Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.
Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.