Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
Advertising Week New York 2023 wrapped up yesterday. This year, conversations moved away from Web3 and NFTs and toward generative AI and retail media. Advertisers were focused on increasing market share and creating shoppable ads. Here are five key lessons we learned from the events.
Chinese consumers have grown thrifty: That’s driving Alibaba and JD.com to offer consumers large rebates and steep discounts to drive spending and fight off their competition.
Amazon takes a concrete step to make its packaging more sustainable: The retail giant updated its first automated US fulfillment center to eliminate plastic packaging.
Toyota, BMW align with Tesla's North American Charging System, broadening access to the largest supercharger network and charging standard.
Apple, Google, and Meta can incorporate advanced WiFi connectivity in their AR devices in the US, paving the road to expand into wearables and connected cars via WiFi 6 GHz band.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Health insurance premium hikes hurt employers and workers: Rising inflation rates are showing up in this year’s health insurance premiums. Employers expect more hikes to come, per KFF’s annual benchmark survey.
Patients’ medical data is spread far and wide: Consumers are frequently accessing their online medical data, but from disparate healthcare sources. We explore the impact on patient care and a potential solution to consolidate health data.
Global healthcare consumers are becoming more self-reliant: 43% consult doctors or pharmacists to decipher conflicting information on health and pharma products. What about the other 57%?
Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.
ESPN is the financial diamond of Disney's entertainment portfolio: As the sports leader pivots to streaming, it must balance pursuit of NBA rights with profitability.
China targets tech companies for US retaliation: China may thwart Broadcom's $69 billion VMWare merger, reminiscent of past Intel acquisition stalls, amid escalating US-China AI war.
Pret plans to quintuple its US footprint by 2029: The sandwich chain wants to grow its presence in the suburbs and transportation hubs as the return to office stalls.
TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
Amazon tests Agility’s humanoid robot in warehouses: Digit will work alongside humans and do some of their work. We can expect the move will fuel workforce disruption anxiety.
On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.
X is testing a $1 fee for the ability to post: Musk says the change is aimed at removing bots, but it could be a huge dampener for ad impressions.
Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.