On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Half of shoppers worldwide have used social media to discover products, per Salesforce, but even more (59%) have used it to purchase something.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it’s clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit. But there are a few things to keep in mind while exploring identity resolution.
Over one-third (38%) of US adults have decreased their impulse spending this year, up from 14% in 2022, per a study commissioned by Slickdeals and conducted by OnePoll. As we enter the holiday season, there are still a few ways retailers can encourage impulse purchases, from experimenting with shoppable media and putting seasonal products front and center to anticipating the last-minute needs of customers picking up orders in-store.
Amazon aims to stop fake reviews at the source: The retail giant is teaming with a cross-industry array of players including Booking.com and Expedia Group to decrease review fraud.
Better-than-expected September retail sales point to the continued health of US consumers: Shoppers are largely keeping up with inflation, while finding room to splurge on experiences.
LinkedIn slashes 700 jobs amid slowing growth: A strategic move or sign of bigger challenges in the tech sector?
Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.
Not all UK consumers are benefiting from easing grocery inflation: Some grocers, like Tesco and Sainsbury’s, are offering lower prices to loyalty members to encourage signups.
Patients are putting off preventive care: 64% of US adults only go to a doctor when something is “extremely wrong.” Providers and marketers need to educate consumers that this behavior is also extremely wrong.
AI is making inroads among patients worldwide: Global patients who are familiar with AI are more accepting of its use in healthcare. But they don’t want AI to come between them and their doctor.
Health systems deepen ties with TikTok: The most active TikTok users also happen to be the most affected by mental health conditions. Now, health systems are partnering with influencers to deliver mental health information.
Teens now prefer YouTube over Netflix for daily video time: Piper Sandler's biannual survey highlights shifting streaming habits.
Netflix continues its gaming push, but troubles lie ahead: The company is focusing on small games based on popular IP while it gets its bearings.
Companies continue to make headcount cuts to counter inflation and economic uncertainty, while opportunities abound for high-caliber tech workers in emerging markets.
iPhone 15 sales dip 4.5% in China, highlighting waning demand. Geopolitical tensions and local competition affect sales.
GenAI ignites $2.4 trillion growth in US tech sector: Tech giants’ valuations have boomed over AI, but rapid growth sparks concerns over profitability, ethics, and potential government regulations.
ChatGPT knows who we are: Chatbots’ ability to gather sensitive information from mundane conversations poses privacy risks and could get worse as models advance and gain multimodal capabilities.