Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
The reported sale is likely in response to growing POS competition as mPOS and softPOS gain traction
Net revenues decreased 42% YoY during the quarter due to new terms from the company’s largest contract
Demand for faster payments is taking off for both businesses and consumers
77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.
Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51°, recently told EMARKETER.
TikTok often gets all the attention, with headlines trumpeting it as Gen Z’s new search engine. But the reality is more nuanced.
The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.
A flying car becomes a best-seller: Alef’s Model A has record preorders, with delivery set for next year. Meanwhile, its standard EV won’t be available until 2035, underscoring auto industry issues.
Whole Foods Market will open small-format stores: But it isn’t clear whether the 7,000- to 14,000-square-foot locations will satisfy consumers’ appetite for healthy groceries.
Nvidia keeps defying gravity, and it’s making Wall Street very anxious: Its AI chips are selling like commodities. Global demand is high, but Big Tech might withdraw its support.
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Who holds the power in the music industry? A clash between Universal Music Group and TikTok could redefine the sector leaders.
The large antitrust penalty on Apple for abusing App Store dominance in music streaming sends a strong message to Big Tech gatekeepers over unfair store practices.
Coach follows in Ralph Lauren’s footsteps with hospitality launch: The brand joins a growing number of luxury players relying on restaurants to boost business.
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Anthropic’s Claude 3 Opus surpasses OpenAI’s GPT-4 and Google’s Gemini Ultra in safety and performance. Its multimodal approach could attract businesses seeking a secure option.
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.