As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our “Attention! Trends and Predictions for 2024” summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.

Walmart will offer sensory-friendly hours at all its stores: The retail giant’s decision to make its stores more inclusive offers a simple template that other merchants can follow.

There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.

The UK’s cost-of-living crisis is squeezing household budgets: While sales volumes fell in October, consumers did stock up on lower-priced indulgences such as cosmetics and food and drink.

How much do healthcare influencers cost? A new tool from MedFluencers claims to calculate what they’re worth based on factors like follower counts and online popularity.

Another solution targeting medical debt: The Affordability Navigator from Cedar and Advocatia helps providers find financial assistance for their patients. For health systems hit hard by Medicaid redeterminations, it might help.