Netflix’s new ad format rewards binge-watching: Users who view three episodes will get one ad-free in a bid to reduce ad loads and increase time spent.
Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.
Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Consumer desire for sustainability isn’t reflected in their buying habits: Concerns over price and quality are limiting sales of eco-friendly goods, while Gen Z shoppers can’t quit fast fashion.
Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for—but less so for what they weren’t necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers’ carts.
As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here’s who we expect will come out on top in each of those areas, plus a post-holiday outlook.
Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.
Microsoft’s strategy targets 1 billion users, extending Windows 10 for generative AI use. The move unlocks a vast global user base for AI.
The iPhone 16 could be ‘the ultimate virtual assistant’: The latest buzz on Apple is that it plans to integrate a generative AI model into Siri, competing on the voice assistant and on-device AI fronts.
Humane’s Ai Pin will be ready to order this week: The generative AI-focused wearable is creating a buzz, but its value proposition for average consumers is uncertain.
Best Buy inks another home healthcare deal: There’s momentum building for hospitals to care for some patients in their homes. We explore why health systems are turning to Best Buy to power their programs.
One Medical for the masses: Amazon introduced a discounted One Medical subscription for Prime members, at $99 a year. There will be plenty of sign-ups, but what does this say about primary care in the US?
VR startups tout their products’ health benefits: Clinicians want to see data demonstrating the efficacy of VR-based therapies. It might be the only chance VR product developers have to get patients to buy in.
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Hollywood strikes are taking a toll on streamer earnings: Warner Bros. Discovery posted heavy losses and poor subscriber growth.
Disney’s parks business buoys its streaming venture: The company saw TV ad revenue declines that could further push it to offload linear assets.
Hollywood strikes end, changing the course of entertainment: Higher pay for workers will result in cost-cutting and a streaming shift toward sports content.
Tapestry sees speed bumps ahead: After delivering relatively flat growth in Q1, the parent company of Coach, Kate Spade, and Stuart Weitzman lowered its guidance.
Shoppers’ trade-down behaviors are extending to jewelry: While demand for diamond jewelry is falling, more accessible brands like Pandora and Swarovski are thriving.