Ad-supported streaming grows: With rising subscription costs, many US adults are turning to FASTs; traditional streaming and TV services face consumption cuts.
Microsoft’s Activision Blizzard acquisition could boost Xbox offerings, though recent blockbusters remain exclusive elsewhere—for now.
Department store websites and apps lead. Respondents to our survey were more likely to have made an online purchase than an offline one at department stores, off-price retailers, and brand-owned stores—the top three types of retailers for personal luxury goods
Firefly AI rivals DALL-E and Midjourney but solves the copyright problem by using Adobe’s vast asset library. AI inclusion could boost Adobe subscriptions.
ChatGPT API to get major changes in November: OpenAI will improve its API offering amid an evolving AI landscape. It could help counter the open-source threat.
AI is CEOs’ top priority, not workers: AI-skilled workers are scarce, and a lack of investment in the human workforce won’t bridge the gap. A nuanced adoption approach is needed.
The gap in ad cost per thousand (CPM) between Netflix’s high and Hulu’s low decreased over the last year, resulting in a projected difference of $21.73, according to our forecast.
In a regulatory-wary environment, Synapses are firing: A defecting client led to layoff of 40% of the banking as a service platform provider’s employees. We unpack why BaaS is looking less and less like easy money for banks.
Launching 13 products can help Klarna capture more consumers as holiday shopping picks up steam
The feature can boost customer engagement with the wallet and help it better compete against Apple Pay and Google Pay, which already have similar functionality
This can help Amex compete against Visa and Mastercard in the country and capitalize on the market’s growing credit card volume
Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.
Meta could launch a subscription model in India after its EU debut: The strategic move would align with the DPDP Act, aiming to preserve ARPU amid changing market dynamics.
Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.
Chipotle raises prices for the fourth time in past few years: The chain says the increases will be “modest” and will help it “offset inflation.”
Target adjusts self-checkout strategy: The retailer is the latest to pull back on the technology amid concerns over theft and limited cost savings.
Microsoft releases an AI Health Bot: Healthcare could be a pivotal industry for AI companies struggling to turn a profit on the technology. Maintaining privacy and security are paramount.
Paramount selects iSpot for advanced ad metrics: The deal is part of advertisers’ demand for greater transparency and precise measurement across linear and streaming properties