Data on troops sold cheaply to marketers: Potential for illicit use of personal vulnerabilities by advertisers
Record employment for the US ad industry: A labor report shows the industry reached all-time highs, but fears about AI taking jobs loom large.
As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.
Tech is awash with hype cycles, but experts agree that generative AI has firmly established its staying power. Our “Attention! Trends and Predictions for 2024” summit shed light on the promise of generative AI, revealing three key growth areas: revolutionizing retail with conversational search, streamlining innovation with low-code automation, and pioneering inclusivity within AI development.
Walmart will offer sensory-friendly hours at all its stores: The retail giant’s decision to make its stores more inclusive offers a simple template that other merchants can follow.
There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.
The UK’s cost-of-living crisis is squeezing household budgets: While sales volumes fell in October, consumers did stock up on lower-priced indulgences such as cosmetics and food and drink.
How much do healthcare influencers cost? A new tool from MedFluencers claims to calculate what they’re worth based on factors like follower counts and online popularity.
Another solution targeting medical debt: The Affordability Navigator from Cedar and Advocatia helps providers find financial assistance for their patients. For health systems hit hard by Medicaid redeterminations, it might help.
Hims & Hers rolls out clinical AI service: It believes the tech will help providers make treatment decisions while improving the patient experience. But trust among physicians and customers is on the line.
On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.
A look at Big Tech’s defense of AI copyright issues: A call for comments on rules reveals the leading AI firms’ strategies to deal with mounting legal challenges.
Google AI-training controversy triggers unionization: More contractors joined the Alphabet Workers Union ranks this week. AI-ethics issues could spur more organizing activity in the US and abroad.
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Shein sets $90 billion IPO target despite concerns from investors: The fast-fashion company is aiming for an ambitious valuation, even as it faces existential threats.
Rising costs and channel fragmentation hurt sports engagement: Survey highlights a need to enhance discoverability and affordability.
Luminance’s AI proves that it's a bot’s world: Two generative AI models negotiated a contract without human help. It indicates a shift toward automation that could eclipse human contributions.
Retirement account balances are up from 2018, though many still fall behind on their goals and could use help from their banks.