Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.
Shein sets $90 billion IPO target despite concerns from investors: The fast-fashion company is aiming for an ambitious valuation, even as it faces existential threats.
Rising costs and channel fragmentation hurt sports engagement: Survey highlights a need to enhance discoverability and affordability.
Luminance’s AI proves that it's a bot’s world: Two generative AI models negotiated a contract without human help. It indicates a shift toward automation that could eclipse human contributions.
Retirement account balances are up from 2018, though many still fall behind on their goals and could use help from their banks.
Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.
But the company also has plans to cut costs, which will include layoffs
Despite open banking’s growth, merchants will face an uphill battle getting consumers to adopt the new payment method
The rollout in partnership with Neon Money Club can help Amex achieve its goal of growing its younger consumer base
This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here’s some advice for retailers on how to use in-store experiences and retail media to their advantage.
Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.
Logistics companies moved fewer high-cost items this holiday season: But even as consumers buy lower-cost items, several forecasts (including ours) still expect solid results in November and December.
Bed Bath & Beyond looks to shed its past: The company, previously known as Overstock, changed its name to Beyond Inc. and parted ways with longtime executive Jonathan Johnson.
The retail media landscape is vast—and growing. Brands can’t work with every retail media network (RMN), but they should find the right ones for their objectives. That starts with asking the right questions.
Ninety-one percent of US advertisers plan to maintain or increase their investment in retail data in the next few years, according to data from The Trade Desk Intelligence.
Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.
LVMH deepens investment in new categories, markets to offset sales slowdown: The luxury company is expanding its luxury eyewear portfolio and growing its retail presence in India.