Disney+ looks to retain and expand customer base with ad tier: Lower-cost streaming option may help draw price-conscious consumers.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
It isn’t only large retailers eyeing retail media revenues: Cannabis tech startup Fyllo is betting that there are dollars to be made helping brands reach consumers.
On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.
Consumers’ brand loyalty is declining: We share insights from our recent report on how retailers can create successful loyalty programs that retain increasingly price-conscious consumers.
Thought leadership can be winning strategy in economic downswing: B2B marketers expect such content to expose new opportunities.
Easy access and short wait times drive consumers to telehealth: But virtual care providers will need to stay on top of their game to keep patients from going elsewhere.
Alexa, say it ain’t so: Amazon abruptly shuts down HIPAA-compliant third-party apps, but we think it could turn its voice assistant into a physician’s assistant.
Digital health startups to watch: This week, we spotlight tech-based managed services organization UpStream Healthcare and clinical trial services company Vial on the back of recent funding hauls.
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process.
McDonald’s wants more customers to order via app: The fast-food chain is offering a chance to win free McDonald’s for life with every mobile order as it seeks to increase loyalty and grow sales.
We’re knee-deep into the holiday season, and it’s shaping up to be a busy one. The star so far: deals, deals, deals.
Everything's coming up roses for Rent the Runway: Price-conscious consumers are opting to borrow designer clothes instead of buying them as they return to the office and events.
The dark side of Lensa: The popular app collects user images to create highly polished digital avatars, but there are serious concerns on privacy, copyright infringement, and the creation of NSFW content.
Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.
Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.
Amazon underestimates its customers: The tech giant has launched a program paying shoppers $2 per month for their data. But with digital privacy a top concern, consumers might not be interested.
Headless commerce technology vendor Elastic Path is in growth mode: That isn’t surprising as retailers and brands increasingly look for more control over how they function online.
The UK is finalizing plans for new crypto regulations. And in the US, the FTC has joined the SEC in clamping down on misleading crypto ads.