The new Microsoft: Tech giant expands advertising and AI initiatives with Activision Blizzard gaming deal to come.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what's most important this back-to-school season, how much Amazon Prime Day might have stretched out the shopping period, and where coolness comes from. Then, for "Pop-Up Rankings," we rank the things you need to do to be better than OK and in an OK market. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

Apparel and consumer electronics could get a boost from the back-to-school and holiday seasons. But home improvement may have a ways to go before the category rebounds.

Major news companies plan to sue Google, OpenAI, others: A group of media companies including The New York Times is planning a lawsuit over tech’s generative AI data practices.

Lower investments can shrink marketing budgets, causing CMOs to adjust strategies and resources. A carrier consolidation trend may be the next step.

$1T Saudi megacity project raises ethical concerns over Microsoft, Google involvement: Tech giants are under scrutiny for cloud partnerships that might pit revenue against human rights.

US consumers pull back on discretionary purchases: Despite real wage and consumer sentiment gains, a wide array of retail companies have reported a shift in spending patterns.

Lemon8 sees decline: ByteDance's new app faces decrease in US popularity, suggesting it's far from the new TikTok.

TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.

Twitter? More like X: Musk’s latest half-baked scheme is a rebrand that aims to turn the platform into an everything app. But even he doesn’t seem sure how.

Netflix will remain on top despite a shaky 2023. Estimates for Hulu and the other sub OTT services were not affected by the writers strike.TikTok and YouTube are in a close fight for short- and medium-length video viewing time.

This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.

TikTok will launch its ecommerce platform in August: The platform will sell goods made in China to US consumers, following in the footsteps of Shein and Temu.

UPS, Teamsters narrowly avoid a strike: Workers wrung significant concessions from the delivery company, including pay increases and more union jobs.

Grubhub+ rewards members for picking up their orders: That’s one of the new features for the revamped program that Grubhub estimates will save members an additional 20% per month.

Albertsons hit its marks in Q1: The company is leaning into private labels, growing its loyalty program, and boosting its digital sales.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

Healthcare bankruptcies are on the rise: 2023 could end with more Chapter 11 filings than in the previous two years combined. And big companies are failing just as fast as small ones.

The US physician population is growing: Fresh data shows more new doctors are entering the workforce, and more of them are women. But burnout and impending shortages still persist. Here are the latest stats.

Cost-related healthcare issues are most important to US consumers: Patients are worried about increased out-of-pocket spending. What’s driving the trend, and how can companies address it?