US TV ad spend will fall 8% this year, per our forecast. Its share of total media ad spend is also in decline as marketers turn to faster-growing formats such as connected TV (CTV) and retail media.
Warm weather and promotions gave UK retail sales volumes a boost in June: Department stores, home goods retailers, and grocery stores saw the biggest increases, although shoppers continue to be highly price-conscious.
Costco wants to build a store 65% larger than its typical warehouse: The Fresno, California, facility would combine ecommerce and traditional retail under one roof.
Content marketers are facing pressure to integrate generative AI (genAI) tools to improve productivity and ROI, but diving in haphazardly could backfire. The best approach to adoption is “thoughtful and strategic,” our analyst Kelsey Voss said on a recent Meet the Analyst Webinar. “Brands must carefully navigate the pros and cons of genAI and leverage it judiciously to maximize its benefits and mitigate potential drawbacks,” Voss said. Here are four ways to use generative AI holistically in daily workflows.
Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Grocers face no shortage of challenges: Retailers ranging from Walmart to Costco to Dollar General are chipping away at supermarkets’ share of food dollars by focusing on value.
TikTok clamps down on obesity drug endorsements: We assess the muddled healthcare influencer landscape and examine why marketers must act cautiously when promoting weight loss drugs to younger consumers.
Geisinger Health Plan chooses “alternative” PBM Navitus: The move comes after Geisinger joined Risant Health, an emerging value-based care platform. Is it a sign of things to come for pharmacy benefits managers?
Medicare coverage isn’t free: KFF analysis shows that Medicare households spend far more on healthcare services and have smaller household budgets than non-Medicare households. But cost is a problem for all US households.
TelevisaUnivision’s early advantage in Latin America: Streaming service Vix spent heavily on sports rights, but strong subscription growth is giving it a cushion.
Google is developing an AI tool to aid journalists: Some media executives fear a devaluing of news and rise in misinformation.
Streaming’s year of price hikes continues: YouTube and Peacock increased subscription prices, and Netflix cut its cheapest ad-free tier as services look to boost revenues.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
Apple GPT, Google Genesis, and Meta’s Llama 2 to take on ChatGPT: All Big Tech players are staking a claim in the generative AI race. OpenAI’s lead isn’t ironclad.
Microsoft makes another major round of layoffs: Cutting 1,000 jobs amid plans to expand its ambitious AI market dominance could create a structural weakness for the company.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Walmart aims to help customers with sensory disabilities shop its stores: The retail giant will launch ‘sensory-friendly’ hours on designated days throughout the back-to-school shopping season.
Every Whole Foods store will soon offer Amazon One: The biometric payments technology is already available at over 200 Whole Foods stores, as well as other merchants such as Panera Bread.
In just five days, 100 million users signed up for Threads, compared with Twitter’s 364 million, according to our forecast.