Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
The US consumer remains resilient: While there are a host of reasons to expect spending to fall off a cliff, there are also many reasons to expect growth to continue.
The IAB and MRC propose retail media guidelines to help solve the industry’s measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.
Brands must balance personalization with privacy considerations and ensure product pages are comprehensive and complete. Lower-funnel ad tactics and easily accessible shipping and returns info also help to encourage purchases. Here are four strategies to boost online conversion rates.
What does artificial intelligence taste like? Coca-Cola launched a new soda conceived and designed by AI as the company goes deeper into exploring the tech.
Walmart rolls out late-night express delivery: The retailer’s relentless focus on offering more convenient ways to shop is winning it more customers and market share.
Barrymore returns to taping despite writers' strike: WGA protests and audience ejections spotlight broader industry divisions.
Roblox Assistant empowers creators, enhances AI adoption, and reflects a broader industry trend of integrating AI assistants to tailor services and democratize AI use.
Google is the defendant in the biggest antitrust trial in over 20 years: The case echoes the 1998 lawsuit against Microsoft, but Google could make it through relatively unscathed.
No AI bubble in sight: Strong general-purpose and specialized tool adoption alongside new revenue opportunities could keep the technology’s hype high, but there are limits to growth.
Why empty offices may be the biggest threat regional and community banks face: Investors and regulators see heavy portfolios of commercial real estate as flashing danger signs. Let’s hope depositors remain calm.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Patreon diversifies beyond payments with chat rooms: Is this enough to ensure its sustainability as a standalone service?
YouTube will hit $7.36 billion in US ad revenues this year, per our forecast, compared with TikTok’s $6.19 billion. YouTube will have 236.1 million US users this year compared with TikTok’s 102.3 million.
US digital ad spending growth will decelerate to 7.8% YoY in 2023, its slowest pace in 14 years. The individual industries we track are generally following the national trend, but the timing and pacing of their slowdowns are playing out differently. For some industries, the outlook is fairly positive.
Retail theft soars in the UK: John Lewis, Tesco, and others recently voiced concerns that shoplifting is hurting their profits and causing consumers to feel uneasy about in-store shopping.
Target bets that jewelry will convince shoppers to spend during the holidays: The retailer struck a deal to carry exclusive Kendra Scott jewelry and accessories.
Mcommerce will account for almost half (49.8%) of US ecommerce sales by 2027, according to our forecast.
Amazon’s end-to-end supply chain solution is a sign of the company’s shifting ambitions: The retailer is focusing on its flourishing merchant services and advertising businesses as ecommerce sales growth slows.