Struggling PacWest sold to Banc of California in rescue deal: The merger of regional rivals reflects the revival of banking M&A as smaller lenders seek greater scale and strength.
The Farage debacle is really about customer relationships: Navigating political risks isn’t easy, but improving communications about account closures ought to be on every bank’s to-do list.
Travel demand boosted both networks’ volume, but the two also face regulatory pressures
It will help the ecommerce giant better compete with Amazon, which offers similar card programs
Activity on X/Twitter suggests a new marketing campaign for Apple Pay is in the works, possibly hinting at an Apple Pay Later rollout or other new features
Netflix wants its ad business to grow faster: Unsatisfied with revenue growth and Microsoft as an ad partner, Netflix is lowering CPMs and seeking other sellers.
The ghosts of this year’s three regional bank failures still hover: US regulators are proposing that big banks increase their capital levels to protect against future crises. We’re not sure this will do it.
“[Marketers] need to have the ability to connect disparate data sources, while also getting consumers’ permissions and knowing how they want to be reached,” Tim Finnigan, director of product marketing at Verisk Marketing Solutions, said on a recent “Behind the Numbers” episode. Here are three customer identification challenges and how marketers work to overcome them.
Meta is one of the two most successful ad publishers in history (along with its duopoly rival, Google), but its ad dominance does not come in tandem with an equally dominant hold over consumers’ time. In fact, Meta’s share of ad revenues is surprisingly out of step with how much time people actually spend on its platforms, particularly when compared with competitors like YouTube and TikTok
Retailers want to be closer to consumers’ homes: That’s driving companies ranging from Macy’s to Signet Jewelers to Wayfair to open off-mall locations.
eBay’s ad business grew 35% in Q2: The marketplace is looking to ad revenues to make up for falling GMV.
Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?
Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
L’Oréal’s surging sales underscore the power of the lipstick effect: The company reported growth across all geographies and product divisions, with especially strong performances in Europe and in its Consumer Products business.
The cost of a data breach keeps rising: For the 13th year in a row, healthcare ranks No. 1 for costliest data breaches, and pharma isn't far behind. The time to invest in AI and automation tools is now.
GoodRx debuts in-app medication management features: Medication adherence apps are a dime a dozen. But GoodRx is hoping its rewards system will keep consumers around.
Talkspace gets Q2 revenue bump: We examine why it makes sense for the online mental health provider to prioritize its B2B business.
The EU's new antitrust probe targets Microsoft Teams, scrutinizing the tech giant's bundling practices for potential anticompetitive behavior. It’s the latest sign of tightening regulations against Big Tech.
Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.