Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.
Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.
Gen Z consumers feel the pinch of inflation: While 73% claim to have adjusted spending due to higher prices, plenty remain willing to splurge on everything from beauty to travel.
More brands turn to in-store sampling as digital marketing costs surge: That’s good news for retailers with large physical footprints, like Walmart, but bad news for platforms like Instacart.
On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z. • In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. • In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. • In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. • In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending. • In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
What Microsoft’s Activision Blizzard merger means for mobile advertising
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.
TikTok contests a €345 million data privacy fine in Europe as it faces scrutiny over child privacy and misinformation spread. Mounting lawsuits could dampen growth.
AI could be a ticking time bomb for the economy: The SEC chair is warning about significant financial fallout from the technology. Regulators and researchers need to act.
Microsoft-owned Minecraft surpasses 300 million copies sold and remains a top-selling game with 175 million monthly users. It could be a template for future gaming success.
Sweetgreen has big expectations for its salad-making robots: The restaurant chain sees automation as the key to shorter lines, consistent offerings, and higher profits.
A Google researcher helps crack the million-word AI prompt code: Researchers develop an AI processing advancement that could revolutionize AI’s capabilities, though real-world application is uncertain.
A 2010 federal law prohibiting large FIs from charging excessive fees for basic customer service will now be enforced, raising questions about how much it might hurt profits.
Scoring merchant partnerships like this will be key to getting Paze off the ground
The digital wallet can help merchants reduce cart abandonment and bring in more payments volume for the issuer
Rising interest rates and a shift out of consumer products led the Wall Street bank to take a steep loss on the BNPL business
Higher rates could boost big commercial banks’ profits: But it’s likely to be a different story for investment banks as we kick off the Q3 earnings season this morning.