The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.

Which BNPL features most valued by consumers does Klarna offer–and which ones does it lack? A snapshot from our dedicated report provides the answer.

Amazon struggles to rein in its corporate headcount: The retail giant is delaying new hires’ start dates in its latest attempt to reduce costs.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

Shipt’s delivery orders rose 11% this year: The Target-owned service has had to adjust to consumers returning to in-store shopping this year.

Our latest forecast shows the global monthly Twitter user base will shrink 3.9% next year and 5.1% in 2024. “Users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” said our principal analyst Jasmine Enberg.

The bar keeps rising for simplifying the returns process: FedEx is the latest company to allow shoppers to bring unwanted ecommerce orders to its stores without a box or label.

Big retail players jockey for healthcare positioning: We look back at noteworthy advancements made by retail health companies this year and how the top players stack up going into 2023.

Consumers want a one-stop-shop health management platform: But will diverse healthcare stakeholders band together to bring such a solution to market?

Employers are on the hook for more health benefits in 2023: We unpack new data and trends in employers’ struggle to keep employees healthy and happy.

There’s no place like home: Health systems are willing to treat patients in their homes, but barriers (namely staffing shortages and access to certified tech) still exist.

Reimbursement barriers impede remote patient monitoring growth: Health systems must prove their remote monitoring programs are effective—especially if they want state Medicaid programs to provide coverage.

Medical jargon even confuses English speakers: A JAMA Network Open study shows common medical terms carry the opposite meaning for patients. Providers and marketers, take note.

One healthcare prediction we got wrong for 2022: We look back over the year to see what didn’t happen, per our 2021 prognoses.

Healthcare predictions we got right for 2022: As we expected, the lines between healthcare and retail blurred, and consumers cozied up with connected health devices. We detail other predictions we got right for the year.

A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.

Walmart’s visual search feature has some kinks to iron out: The retailer would be better served continuing its investments in AR try-on and 3D-visualization, like Nordstrom has done.

Semafor bets on events as ad spending pulls back: Recently launched pubisher to rely on revenues coming from conferences and meetings.

Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.

Grubhub partners with Kiwibot to expand its robot delivery service on college campuses: The move could help the food delivery company win more Gen Z signups to its platform, but a broader rollout looks unlikely.