With students heading back to school, how is the sales season shaping up? We’ve compiled five charts on the 2023 back-to-school shopping season. When and where are consumers shopping and how are they looking to save?
In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Employers are worried about covering GLP-1s for weight loss: Prescriptions written for obesity drugs are skyrocketing. We examine Teladoc’s plan to rein in the costs for employers.
Connected fitness users are pulling the plug: Our updated forecast shows US adults are heading back to the gym or outdoor fitness routines, leaving Peloton, Mirror, and others behind.
The Mark Cuban Cost Plus Drug juggernaut keeps rolling: Now that it’s turned to the self-insured employer market, the low-cost drug company is making deals to expand its operations and offerings. Here’s the latest.
Microsoft’s Azure is under fire for lax security and unpatched vulnerabilities. Rising criticism stresses the need for improved security or face business loss and trust erosion.
Warner Bros. Discovery's Q2 results presented a mixed bag: Company lost 1.8 million subscribers in transition to Max streamer.
Low interest in cricket rights reflects a year of change: Indian cricket’s governing body is having trouble getting Google, Amazon, and others interested in a rights package.
Amazon’s Q2 earnings surpass expectations: Advertising revenue surges 22%, reaching $10.7 billion.
Google, UK government unite on $508B AI opportunity: AI education for enterprise is a step in the tech giant’s plan to help the UK become a global AI leader.
Its Q3 results show a near 60% profit plunge to $1.76 billion. The decline was led by its phone and IoT divisions, prompting restructuring and potential layoffs.
Apple wants to read our lips: A recent patent shows big plans for Siri. The tech could be a stepping stone to AI that better understands human behavior.
High prices aren’t deterring US consumers’ international travel plans: Domestic demand is softening as travelers prioritize overseas destinations.
Meta is trying to sweeten the deal with European regulators: The company could soon let EU users opt in to ads as it tries to put an end to years of conflict.
Is X Blue a scarlet letter? Platform allows subscribers to hide their checkmarks amid verification criticism.
Read before watching: YouTube’s AI-driven video summaries could mean a slew of pros and cons for creators.
Gen Z’s entry into adulthood will be the main source of growth in US social media users over the next five years. While there are some parallels with millennials, this is a generation that has long been immersed in social media and has come up with its own rules to navigate it. They are self-aware, quick to adapt, and ready to push back on the standards set by their predecessors.
US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.
Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.