On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.
US regulators face tighter timelines to challenge App Store exclusivity and payments dominance while global agencies ramp up pressure.
Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse.
OpenAI’s revenue skyrocketed to $1.6 billion in 2023: It’s shrugging off controversy and surpassing its rival Anthropic. But success is also attracting challenges.
A growing share of consumers want companies to take positions: That’s particularly true among younger consumers. But missteps by Bud Light and Target demonstrate the challenges of navigating that terrain.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.
What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.
Digitally native D2Cs will continue losing ground to established brands in 2024: But partnerships with wholesalers and marketplaces like Amazon, as well as a brick-and-mortar presence, could help narrow the gap.
X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.
The year sports streaming hit its stride: Thursday Night Football, Sunday Ticket, and more delivered strong results for streaming services after a slow 2022.
Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.
We look back at three of the biggest trends that influenced the credit card space this year.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Consumer demand for travel insurance takes flight: It’s up 126% compared to 2019 and 410% compared to 2020. Extreme weather and unpredictable geopolitical events are driving anxious “revenge” travelers to come up with a Plan B for their vacations.
High-net-worth individuals may be underserved—and overlooked: Some reach that status without realizing it and end up underestimating their insurance needs. A personalized risk management discussion can help educate them about solutions.
Some traditional automakers are making late but significant entries into the EV landscape. The transition to EVs has been a difficult one for car manufacturers, but partnerships and an increase in charging stations are starting to yield favorable results.
Walmart ends 2023 on a high note: The retailer is firing on all cylinders, as its strong value proposition drives healthy growth across its grocery, ecommerce, and advertising businesses.