Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.
Buy Buy Baby prepares to relaunch this fall: The retailer is touting an improved shopping experience and mcommerce features as it tries to retake share from Target and Walmart.
Ulta Beauty tests out in-store retail media: The beauty retailer is partnering with SOS to offer free samples as it looks to boost loyalty sign-ups and enhance its appeal to advertisers.
The company thought AI wouldn’t deliver revenue gains until 2024. Recent earnings show that it’s already fueling profit in cloud and productivity services.
Nearly one in three Gen Z consumers never drinks alcohol: That’s driving growth of products like Heineken 0.0. Meanwhile, those who do drink are fueling the ready-to-drink beverages category.
Apple spooks tech rivals with surprise launch event: A "scary" event promises new Mac laptop unveilings and potential chip developments, stirring excitement ahead of holiday shopping.
Robust growth in Microsoft's latest quarter: Strategic acquisitions and AI integrations position the tech giant for success in the quarter ahead.
Spotify has a surprise return to profitability: The company posted strong advertising and subscription revenue growth after a year of cost-cutting.
41 states and DC are suing Meta for violating children’s privacy laws. A deluge of fines and possible bans could follow if addictive algorithms aren’t altered.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Mattel’s strong Q3 suggests the company’s IP-focused strategy is working: The Barbie movie helped consumer demand for the company’s products grow in the quarter.
To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
Google shines on ad revenue but high AI expenses disappoint: Its Q3 earnings fell short in cloud revenue amid heavy AI investments. Investors seek clarity on generative AI profitability.
Customer loyalty comes with strings attached: As shoppers become more fickle, discounts and other incentives play a driving role in keeping consumers tied to a brand or retailer.
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
TikTok video length is still creeping up: The app announced it’s testing 15-minute uploads as it searches for more diverse ad offerings.
What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Customer loyalty comes with strings attached: As shoppers become more fickle, discounts and other incentives play a driving role in keeping consumers tied to a brand or retailer.