Despite Middle East uncertainties, travel ad spending surges: Hotels and cruises lead, while airlines cut back amid challenges.
US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.
The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.
Merging subscriptions and live events, Patreon buys Moment: aiming for a robust creator ecosystem in the digital age.
Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.
We got an early look at the platform and exclusive access to Money20/20 executives to discuss this rollout and how it can transform fintech funding
We dive into how Mastercard and other payment providers are thinking about the technology and what it holds for the future
Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.
Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.
Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
It’s getting easier to score deals at grocery stores and restaurants: While prices are far higher than they were before the pandemic, promotions are back in vogue.
On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
The music industry is AI’s latest legal opponent: Universal Music Group and two other publishers sued Anthropic for allegedly using their lyrics without permission.
YouTube tries to get ahead of misinformation complaints: It launched a news hub with a content creation program as rivals like TikTok and Meta catch flak from regulators.
Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Generative AI is starting to supercharge the gaming industry: It’s revolutionizing gameplay and development. It also presents challenges in content control and potential workforce implications.
Zara tests more frequent store deliveries to keep up with demand: The move could keep Shein at bay as the latter tries to figure out its brick-and-mortar strategy.