National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.
Caught off guard by new rules, manufacturers scramble to acquire import licenses. New measures support India’s self-reliance and production goals but could result in tech shortages.
TikTok aims to transform Gen Z engagement into product sales, challenging local shopping apps despite potential future regulatory issues and existing competition.
Google, Accenture under fire for allegedly violating labor laws: A labor dispute accuses Google of union busting. The outcome could affect how the tech industry relies on contractors.
Apple’s iPhone sales slump continues, subscriptions set record: Robust services revenue is helping to keep Apple afloat and pay for the AI R&D it’ll need to take on rivals.
Disney says goodbye to the metaverse: Division head Mike White left after the company laid off its 50-person metaverse team.
Toy industry embraces entertainment: Crayola and Mattel lead the trend, leveraging nostalgia and intellectual property.
Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.
“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.
Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.
The definitive guide to finfluencers: The quieter summer news cycle gave us time to do a deep dive into how and why “finfluencers” came into the world, what’s the secret behind their appeal to the TikTok generation, why investment advisors kind of hate them—and what financial services marketing teams can learn from them.
On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.
Total payment volume grew 11% YoY in the second quarter since restructuring, despite declines in active accounts
The added service should help draw in more merchants and help retain existing ones
This highlights the popularity of the credit card’s investment feature and should continue to bring in more cardholders
Reels, TikTok, and Shorts are not the same: Despite sharing many features, each platform is developing a reputation and niche of its own.
Generative AI hype has faded, but adoption is still increasing, uses are advancing, and it’s influencing marketers’ workflows and consumers’ behaviors. Here are five charts breaking down the current state of generative AI.
TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.
From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.
Consumers are gravitating toward high-end, open air shopping centers: Luxury, grocery, and experiential elements are encouraging visits and longer dwell times.