We take a look at how Goldman Sachs’ consumer banking business, Marcus, went from a major bank initiative to being dismantled in a reorg.
Apple will begin its advertising ascendancy in the coming year: The tech giant could see spectacular ad growth the remainder of the decade.
Microsoft wants to be the next big ad tech company: Major deals with Netflix and ads in Windows itself mean the tech giant is set on developing a strong ad business.
Inflation causes shoppers to change how they shop for groceries: Consumers are cutting costs by buying items such as alcohol, snacks, and desserts less often.
Revenues are the real figures streamers should worry about: After misplaced fear around subscription losses, services are being punished for slow topline growth.
We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.
Not all startups are feeling the VC funding pinch: Investors are still funding startups, but they’re more selective, gravitating toward tech areas that show promise for enterprises without the risk.
Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.
Fewer potential buyers think they’ll make a deal next year, citing a recession, fears about talent retention, and fintech uncertainty as reasons why.
Retailers’ return rates are rising: That’s a significant challenge to merchants’ bottom lines, but it also presents an opportunity for those that offer a straightforward process.
A study also found that war is more effective at enforcing compliance than rules and laws.
Wealth managers can tap into fintech apps and open finance to set up their clients for long-term success.
Retailers couldn’t get enough of retail media networks in 2022: But the challenge going into 2023 is to make those networks sophisticated and effective enough to draw ad dollars away from Amazon.
We plot the trajectories of three US policy initiatives we tracked this year to forecast how they’ll fare in the 118th Congress.
Walmart looks to bag more digital ad market share: The largest retailer’s trove of first-party data positions it for bigger and better results in advertising.
November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.