After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.
Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult.
Though Meta’s sheer size makes it a platform that advertisers can’t afford to ignore, the titan of advertising’s throne has never sat on shakier ground.
For the first time in a while, workers chalk up wins: Amazon lost its appeal to the union victory, Apple store employees begin collective bargaining, and Home Depot scraps timesheet rounding.
On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
Inflation is slowing: While that’s a good sign for the US economy, retailers still face challenges.
Moda Operandi banks on beauty to help shore up revenues: But slowing ecommerce growth and stiff competition could limit its potential.
Digital health startups to watch: This week, we spotlight kidney care startup Monogram Health and healthcare fintech Paytient on the back of recent funding hauls.
Hard times ahead for D2C healthcare marketers: We unpack Rock Health’s 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.
Rising Rx prices spark market competition: Consumers are struggling to pay for their medications despite taking more meds than ever. Companies looking to tackle Rx costs are flooding the market.
Unprecedented airline outage: A computer outage canceled hundreds and delayed thousands of US flights, exposing the high cost of reliance on outdated technology and overburdened networks.
Inaccurate maps threaten rural states’ broadband funds: Senators reveal 20,000 examples where ISP coverage was overstated in the FCC’s broadband maps.
Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.
Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.
Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.
A sale could breathe new life into Subway: It would also be one of, if not the most, prominent acquisitions in recent years.
Alphabet wants to lead the climate battle: Google is leveraging its moonshots lab to tackle climate change at the expense of other research as revenue shortcomings call for new strategies.
ChatGPT ready to give Microsoft its ROI before it even invests: OpenAI shifts its monetization plan into high gear. But how much will people pay for a flawed service?