Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as “non-edible.”
Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
Automakers and tech companies are leaning on AI, gaming, and augmented reality for key feature upgrades in future vehicles.
71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.
Starbucks eyes major growth opportunities in India: The company plans to open roughly one new shop in India every three days over the next four years.
PepsiCo and Carrefour trade words as pricing dispute heats up: The CPG company now claims it was the one to stop supplying the grocer after negotiations fell apart.
GenAI is moving from the cloud to smart appliances and TVs, emphasizing innovation and ecosystem synergy.
Amazon, Omada partner on digital health benefits program: We unpack the tech giant’s latest healthcare endeavor and explore how Amazon can help digital health companies enroll more members.
Digital health venture funding fell back to 2019 levels: And things aren’t looking up for companies that are running out of cash. Expect a lot more M&A or shutdowns in 2024.
Mayo Clinic forges more deals to improve AI models: It signed deals with Cerebras Systems and TruLite Health to build foundational AI models. The results could build more trust in the tech among healthcare organizations.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
NBCUniversal introduces AI-powered ad platform at CES: Targeting more efficient, data-driven media buying across linear and streaming platforms
iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.
Rent the Runway is struggling to turn a profit: After posting negative sales growth for two straight quarters, the fashion rental company cut its corporate workforce by 10%.
45% of US retailers are planning a change to their contextual marketing strategies, which include sending SMS and emails to customers in-store, according to October 2023 Retail Systems Research data.
The crypto-wary regulator is expected to pave the way for easier investment in Bitcoin over the next week.