Senate Judiciary Committee subpoenas Snap, X, Discord CEOs: Lawmakers clash with social media executives over perceived failures to protect minors.
Abercrombie and American Eagle beat Q3 expectations as Gen Z, millennials keep spending: Both retailers credited strong demand and tight inventory controls for their growth.
Amazon is trying to create a mini-Super Bowl: The company has gotten major brands like State Farm to pay $600,000 for a 30-second ad during its Black Friday game.
WhatsApp partners with Mercedes-AMG F1, offering exclusive broadcast channel content: The messaging platform makes a play for fandom’s attention.
Amazon aims to upskill 2 million in generative AI: It’s trying to improve its standing in the AI race, but it may need to improve its image as an employer first.
Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.
Amex can capture a lot of volume and attract new users during the holiday season
Partnering with such a popular digital wallet helps Visa capitalize on remittance digitization
The tie-up helps Afterpay catch up with Klarna’s AI initiatives while expanding its affiliate marketing revenues
Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.
Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.
In 2024, retail media ad spend will grow 28.6%, coming to just under $60 billion, per our forecast. To reach that potential, retail media networks (RMNs) need to identify what attracts advertisers and set them up for success. Here’s how three consumer packaged goods (CPG) leaders are thinking about retail media.
Zara joins the ranks of sellers on TikTok Shop: UK shoppers can now satisfy their fast-fashion cravings without leaving the social platform.
A record 182 million consumers will shop Black Friday and Cyber Monday sales: That’s due in part to steeper discounts, as retailers try to entice cost-conscious shoppers.
Ecommerce hasn’t overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.
Samsung TV Plus records a 60% global viewership increase: The CTV provider is rolling out extensive content updates to take advantage of interest in free ad-supported TV.