Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
TikTok video length is still creeping up: The app announced it’s testing 15-minute uploads as it searches for more diverse ad offerings.
What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Customer loyalty comes with strings attached: As shoppers become more fickle, discounts and other incentives play a driving role in keeping consumers tied to a brand or retailer.
Puma pushed past Europe’s macroeconomic and geopolitical headwinds in Q3: The company’s sales rose 9.9% in the EMEA region, and 6.0% overall.
Ram Trucks was the No. 1 automotive brand by estimated TV ad spend in August 2023, surpassing Subaru, Chevrolet, Kia, and Jeep, per iSpot.tv as cited by MediaPost.
Consumers aren’t trading down from Coca-Cola products: The company’s volumes rose, which speaks to the strength of its brands—including its namesake soda, Simply juice, and Powerade.
Nvidia wants to take its chip market dominance to the next level: It’s adding CPUs to its chip portfolio to rival Intel. It could shake up the PC landscape.
Some AI chatbots reveal racial biases: Medical discrimination against minority patients isn’t new. But if large language models are flawed and relied on in healthcare, the problem could get worse.
Boomers like their doctors: People over 65 are the most positive about their primary care physician—more than adults between 50 and 64. But they’re also more likely to see their doctor.
More patients want docs to see their wearables data: But their preferred data-sharing methods could cause even more clinician burnout. Wait ‘till more generative AI solutions are available.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
As Meta innovates amid fierce competition, Microsoft delves into cloud gaming: Both tech titans face unique challenges heading into quarterly earnings announcements.
Time spent with connected TV (CTV) by US adults will be within 1 hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our June forecast. CTV usage is outpacing ad spend on most platforms, but spend is growing rapidly as Netflix, Disney+, Max, and Amazon Prime Video push more viewers toward ad-supported tiers. As the CTV ad floodgates open, advertisers need to make sure they’re maximizing ad value by thinking of CTV differently, experts suggested at last week’s Advertising Week New York.
Japan’s FTC follows the US DOJ in investigating potential abuse of market dominance in mobile search. Scrutiny could force Google to alter its business model.
Connected glasses target entertainment and gaming. Priced at $399, Xreal’s Air 2 can create more opportunities to make the technology available to a larger audience.
To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.
The luxury market is rapidly evolving: While consumers kept splurging on Hermès’ pricey handbags and Brunello Cucinelli’s high-end garments in Q3, Gucci owner Kering’s sales fell short of expectations.
Bots make people lazy, study suggests: Humans may underperform when working alongside robots. Awareness of AI’s limitations is crucial for collaboration and workplace efficiency.