Women agree they don’t have enough life insurance, but insurers are still figuring out how to sell to them.
The California Insurance Commissioner’s plan to stop insurers’ exodus from the wildfire-devastated state hinges on newfound flexibility.
Advanced regulation in the country is propelling open banking use in the market
Nordstrom and Kohl’s are the latest retailers expected to post credit card losses, which could drastically cut into their revenues
The market is a large volume opportunity for Square as contactless cards push a payments transformation in the country
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Reddit users will be opted into personalized ads by default: The change drew more criticism from users and will have to be adjusted for certain markets.
Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It’s no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.
In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.
Experiential retail may not work for every merchant: Showfields, which features a rotating array of brands, has closed its Miami and New York City stores in recent months.
Most shoppers plan to reduce holiday spending this year: Cost concerns are driving consumers to start their holiday shopping early and look for deals.
Diverging from conventional industry strategies, Honda is addressing customers’ charging needs ahead of launching its electric SUVs in 2024.
CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.
Is it time to stick a fork in the meal kit business? Marc Lore’s Wonder Group plans to buy Blue Apron for a tiny fraction of the company’s IPO valuation.
US adults turn to cosmetic surgeries and weight loss drugs: Plastic surgeries are reaching new highs as the pandemic fades. But the “minimally invasive” GLP-1 interventions could pull revenue from hospitals and surgeons.
The upside/downside of retail health clinics: We know that they’re a convenient care option for consumers. But they could cost patients more time and money in the long run.
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
Streaming giants curb password sharing: Platforms like Disney+ enforce new rules to prioritize revenues over new user acquisition.
Meta’s gutsy celebrity-powered AI maneuver: It’s integrating Llama 2 AI with Quest 3, Ray-Ban glasses, and popular apps. Celebrity AI personas and metaverse ambitions signal bold competitive moves.
France’s competition authority raids Nvidia’s offices and is investigating potential monopolistic practices, challenging the chipmaker’s dominance in the AI chip market.