Greenwood and The Gathering Spot settle their differences: Publicity around the founders’ dispute highlights the higher standards that customers hold their affinity banks to.
Crypto takes a step toward regulatory clarity: Two bipartisan bills, Fit21 and the Blockchain Regulatory Certainty Act, have passed votes in Congress. But is that enough to regain public trust?
Generative AI is prying open tech budgets: AI can augment existing roles in marketing and customer service, enhancing their efficiency—but retaining human oversight remains critical in such a highly regulated industry.
US banks are staring down tough competition and squeezed margins as they enter the back half of 2023. In response, they’ll revamp their marketing strategies to win key customer segments and preserve their bottom lines.
Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here’s what’s behind retail media’s search success.
There will probably be a federal privacy law, eventually. Most US consumers support federal regulation of data privacy, and the majority has grown stronger every year since 2020, according to a 2022 report from 451 Research.
Holiday season creep is here to stay: Half of shoppers plan to start shopping before November.
This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.
Fanatics anchors its live shopping strategy around collectibles, celebrity streams: The company’s newly launched live commerce platform is aiming to attract viewers first, shoppers second.
Shein is losing market share to Temu: That’s fueling the fast-fashion retailer’s fierce battle against Temu as the two fight over everything from talent to suppliers.
Walmart is bullish on India: The retailer increased its stake in local ecommerce player Flipkart, deepening its reliance on the country to drive sales and marketplace growth.
Despite a 24% YoY smartphone shipment decline, Apple increased its US market share to 55% in Q2. Apple's robust service and subscription ecosystem can capture consumer interest.
A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.
YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Women's sports ascendant: ESPN's shift to an all-female SportsCenter and growing ad revenues signify a paradigm shift in sports marketing.
Microsoft decides to sit out 2024 political advertising: The company’s ad tech firm, Xandr, will ban campaign ads, along with other categories like alcohol.
Another quarter of silence on Netflix gaming: The streaming service has costly investments in games but has gone eerily silent despite major releases.
Intel's surprising profit is driven by 307% YoY revenue growth in foundry services despite CPU and server sales struggles. An AI-specific chip is forthcoming.
Google’s RT-2 robot signals the AI revolution’s next chapter: The tech giant is creating a symbiotic relationship between robots and AI that could mean AGI is coming sooner than expected.
Why Threads is stumbling to rise above Twitter’s fall: Meta might be succumbing to Twitter’s lower social media standards under Musk. User experience and compelling features are the solutions.