We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
The number of click-and-collect buyers in Germany increased slightly during the pandemic, but not as much as in other Western European countries—and that lag will continue over the next few years. One bright spot, however, is that buyer penetration rates in Germany will steadily rise during that time.
NBCUniversal unveils first-party data ad options: At the company’s One21 event, it laid out everything from a new unified ID to upped programmatic capabilities and expanded shoppable ads as it works to become a one-stop media shop.
US ad economy falls in February: Ad spend dropped 7.3% compared with February 2020. But marketers shouldn’t worry; we still predict a strong rebound this year.
China will have 983.7 million internet users this year, thanks to an unexpected 8.6% boost in 2020, the fastest expansion its online population has seen since 2012. We previously forecast that it would take several more years for China’s internet users to hit the magical 1-billion mark, but we now project this unprecedented milestone will come by the end of next year.
Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.
Are healthcare costs preventing US adults from retiring?
Roku to launch in-house branded content: The streaming-first branded ad studio is Roku’s latest move to ramp up its advertising segment as marketer interest in CTV booms.
Microsoft wants to buy Discord: It’s the tech giant’s third attempt at tapping into a younger user base, but the third time could be the charm—Discord has a lot of synergies with Microsoft’s existing communications and gaming services.
Once relegated to the children’s market, virtual characters are entering the mainstream in China. Fictional as these digitally rendered avatars may be, they hold real jobs, from pop star to influencer, to even news anchor. And they’re becoming increasingly interactive and humanlike, thanks to improvements in technologies such as AI, motion capture, and virtual reality (VR). Recent advancements in augmented reality (AR), in particular, have enabled virtual avatars to step out of social media and make live appearances alongside flesh-and-blood celebrities.