Can Activision repair mobile-game advertising’s reputation? The gaming giant is launching a measurement tool to increase advertiser faith.
The DOJ uses testimonies from Microsoft and DuckDuckGo to challenge Google’s search dominance. A loss could force Google to restructure high-value default search deals.
Visa will invest $100M in smaller AI players. The move aligns with rising investments to combat fraud and optimize payments and could help fund AI startups.
Millions of customer service jobs could be lost to AI: Companies globally are embracing AI chatbots for customer service. But there’s an opportunity to augment, not replace, human workers.
Medium blocks GPTBot from content scraping: Creator-driven platform aligns with CNN, New York Times in defending rights against unsanctioned AI use.
Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.
While these consumers are getting access to needed credit, providers must consider the risks of overextension
New regulations let other FIs become e-Transfer participants, which may shake up the digital payments landscape in Canada
The new digital remittance and business payment services can help unbanked consumers and businesses access digital payments, improving financial inclusion
FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.
The Fed’s steep rate increases take their toll: Financial institutions are reporting the first drop in deposits in nearly three decades, and mortgage demand is flagging close to a 27-year low.
Chase gets ahead of negative headlines with crypto ban: Though the move has ruffled the feathers of crypto true believers, mainstream consumers are likely to see their bank looking out for their best interests.
With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.
By blending regional nuances, timely messaging, and a deep understanding of its brand-specific audiences, PepsiCo’s approach to digital out-of-home (DOOH) goes beyond arbitrary billboards. Its DOOH strategies enable the company to connect with consumers in meaningful ways, without compromising on the high-impact creative that public spaces demand.
Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads.
Brands need to align internal goals and present a united front when working with a retail media network on strategies. In turn, retailers should give more access to performance data and enable brands to optimize via self-service options. To expand audience reach beyond bottom-of-funnel retail channels, collaborations between brands, retailers, and media companies will play an even bigger role going forward.
Microsoft’s new ad network helps retailers build and maintain their own media networks, boasting “ready-built demand, expansive ad supply, and access to high-intent shoppers.” Using Microsoft’s new product can help retailers reach profitability, according to the software company.
A third of internet users use it for security and to bypass tracking. Big Tech is cashing in on privacy while advertisers grapple with a changing landscape.
Walgreens blames tech issues for failed in-store retail media partnership with Cooler Screens: The retailer claims that the digital screens regularly failed to work and did not generate adequate revenues.
US new car sales rose in Q3 thanks to pent-up demand: But the effects of the UAW strike coupled with sky-high prices and interest rates could seriously weigh down future growth.