Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place.
Apple continues to buck the market’s downward trend while growing market share, proving its supply-chain expertise and whole-widget strategy is worth emulating.
Threads simultaneously eats Twitter’s traffic and feeds its usage: Meta’s Threads might keep Twitter afloat as Musk loyalists dig in their heels. But Threads’ traffic metrics will win ad revenue.
Nasdaq takes aim at Big Tech’s dominance: The index will rebalance this month to curb tech giants’ influence. It could reshape market dynamics and spark volatility.
Banks will start posting their Q2 results on Friday. Here’s what to keep an eye out for.
The admission will not help the digital challenger as it endeavors for a UK banking license.
Both Amazon and its payment partners can benefit from the massive sales event
The bank will nab the portfolio from Barclays in 2025. Here’s how it could benefit from Lufthansa’s massive customer base
They partnered with EV charging platform Virta to become early market movers
Snap is enticing creators with revenue sharing: The struggling social media company has pulled notable celebrities like David Dobrik away from competing platforms.
Sarah Silverman doesn’t find copyright infringement to be a laughing matter: Another suit claiming AI models are trained on illicit data.
Advertising and PR reach highest employment levels since 2001: Job surge counters the trend of cutbacks in tech and media companies.
We have upped our social user forecast since our last revision in December 2022. And next year, there will be nearly the same number of social users in the US as there are TV viewers, a historic audience shift. If there’s any medium that’s “dying,” it’s linear TV.
Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.
Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
High food prices push shoppers to buy private labels: Store brands accounted for a record share of grocery purchases in the first half of the year.
Bud Light’s popularity plummets: The brand’s multiple missteps related to transgender influencer Dylan Mulvaney have driven consumers to other brands.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.