With attention metrics, advertisers can measure how long a person views an ad, what actions they took during that period of time, and how they felt or thought about it both while it was happening and after. To collect and measure consumer attention, marketers can use biometric data, attention-based data signals like dwell time or scroll speed, and cognitive or emotional feedback.
Mall traffic fell in August despite back-to-school shopping: But dwell times rose as more shopping centers lean into experiential offerings.
Retail shrink accounted for $112.1 billion in losses last year: Target alone is expected to take a $500 million hit this year, which is driving it to close nine stores.
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
Uber Eats and Getir join arms in Europe: The partnership aims to help the companies navigate increasingly choppy grocery delivery waters.
As gaming surges, the actors behind that success mull strike: The battlefront involves AI voices, royalties, and fair pay in a multibillion-dollar market.
LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
TikTok pilots linking to Google Search, hinting at evolving app goals: Mutual benefits emerge amid shifting search behaviors and legal challenges.
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
A host of factors is causing US retailers to pull back from China: The share of companies expressing a pessimistic outlook on their China operations in five years recently hit a new high.
Amazon faces a significant legal challenge: A FTC lawsuit that alleges Amazon illegally maintains monopoly power could force the retail giant to fundamentally alter its business practices.
Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.
Costco’s sales surged in July and August: The warehouse club’s low gas sales drove consumers to the wholesale giant’s pumps.
Best Buy has a new plan to capture shoppers’ attention: The struggling consumer electronics retailer launched Best Buy Drops, an app-only feature that offers limited-time deals and product releases.
Costco enters D2C healthcare: We examine why the retailer’s latest offering is less about healthcare and more about customer stickiness.
Global consumers drift away from digital pharmacies: In the post-pandemic world, more consumers would rather buy medicines and other items in physical stores vs. online. But digital pharmacies aren’t going away.
More millennials want to try psychedelics: Millennials are more open to using psychedelic drugs to treat mental health issues than any other generation. Healthcare providers need to be ready with evidence-based information.