US shoppers are mostly staying away from social commerce: Just 14% have made a purchase via social media.
Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Virtual travel industry is redefining adventure: New VR applications in travel, shopping, real estate, reverse engineering, and theater are creating marketing opportunities despite technical limitations.
Not music to Apple and Spotify’s ears: TikTok Music launches in Brazil and Indonesia; is the US next?
“Click-to-cancel” may not be so simple: The FTC’s proposal requiring companies to provide easy cancellation methods is getting pushback.
ChatGPT loses users for the first time since viral release: The cause of the decline is multifaceted. There are pros and cons to diminished generative AI excitement.
Google Cloud sharpens enterprise focus with 60 AI models: It’s showing how its AI cloud ecosystem is creating commercial value as a marketing plan to attract new customers.
Consumer banking behaviors are shifting—and not always in banks’ favor.
The real-time payments system could create a loss of interchange revenue and other challenges—but that’s not stopping them from signing up for it
Data Connect for Marketing helps merchants use first-party data to make more targeted and successful marketing campaigns
After a rough 2022, Worldpay’s valuation took a hit and will need to find ways to reinvigorate growth
Automated translation is only the beginning: We look at how financial institutions are catering to the growing Hispanic US population and advancing financial inclusion.
Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.
Population size matters: Indian firms dominated a social media ranking of retail banks conducting the bulk of their marketing activities in English—but two Canadian banks and Chase also slipped into the top 10.
Nearly 175 million adults in the US will use Amazon Prime this year, making up 65.9% of the US adult population, according to our forecast.
With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.