X is testing a $1 fee for the ability to post: Musk says the change is aimed at removing bots, but it could be a huge dampener for ad impressions.
Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.
Retail sales growth is expected to be solid over the holidays: However, there’s some cause for concern given that consumers plan to buy from fewer retailers than in years past.
Amazon adds a Consult-a-Friend feature to its mobile app: The move represents the retailer’s latest attempt to transform the way that consumers engage with its platform.
US B2B marketing data spending will grow 2.5% in 2024, up slightly from 2023’s 2.3% growth but still below pandemic growth rates of over 4%, per our forecast.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.
Costco’s fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.
Digital health startups to watch: We spotlight value-based autism care provider Cortica and tech-focused PBM company Capital Rx on the back of fresh funding.
Generative AI makes its way into health trackers: Smaller wearable developers are using genAI to bolster their health products. Will their new features lure consumers away from the big-name brands?
Docs are pressed to prescribe diabesity drugs: 92% of physicians say patients are asking for weight loss drugs promoted on social media. Even with some misgivings, most are writing scripts for the drugs.
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Netflix's Q3 success: Surpassing Wall Street's estimates, the company reports record-breaking subscriber additions and strong earnings amid industry challenges.
Investors’ love of generative AI gets extreme: Balancing genAI’s potential with risks will yield better outcomes for society and the economy.
Macy’s sets up shop in the metaverse: The retailer is banking on virtual experiences to raise awareness for its brands and deepen shopper loyalty.
IBM’s AI expertise and Amazon’s cloud dominance could revolutionize contact centers and supply chains as the trend of Big Tech partnerships continues. Smaller players could be edged out.
Google lays off more staff during critical period: It joins other tech firms in a new round of layoffs, intensifying concerns about further reductions despite improved market performance.
Producing the Pixel 8 in India taps into the country’s booming 5G market and its smartphone manufacturing prowess, potentially luring other manufacturers.
Most companies worldwide either haven’t adopted AI and machine learning (ML) yet or are still in the research phases. In North America, 42% of companies haven’t implemented AI or ML, while 22% are rolling it out and 21% are scaling up the technology, according to a June Workday survey.
The payments provider wants to boost payments volume by diving further into the music vertical