Website owners blame AI for Google Search downranking: A seemingly minor change caused an internet uproar. The future of authentic online information is at stake.
OpenAI unveils DALL-E 3: The upgraded text-to-image AI tool could be a boon for marketing and other industries. It also illustrates the generative AI sector’s challenges.
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.
Meta Verified faces creator backlash over support: Signifies hurdles in the shift from ad-revenue to subscription models.
The firm added new payment methods, a dynamic express checkout, and an A/B testing system
The Block CEO’s return to Square could include a crypto push
Musk suggests that X will charge users for access: The CEO’s words should be taken with a mountain of salt, but the change could be detrimental for the platform.
RFID technology makes Just Walk Out compatible with clothing and other softline shopping categories, opening it up to new use cases
Good deeds now may help banks do well later: USAA Federal Savings Bank got ahead of the impending government shutdown with an interest-free loan offering tailored to its military-affiliated customer base.
No change in rates expected at Fed’s September Meeting: But banks and consumers are still watching their budgets, and everyone’s already starting to worry about whether another rate hike will be forthcoming in November.
As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.
Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.
WhatsApp continues its push to become an end-to-end shopping platform: The messaging app is rolling out new features to make it easier to purchase items and services via chat.
Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.
Media Ratings Council endorses LinkedIn's ad counting practices: It’s an industry stamp for precision and validity in the advertising arena.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Price hikes helped General Mills offset a slowdown in demand: CEO Jeff Harmening noted that while consumers have been resilient, they’re increasingly cautious.
Quick-commerce companies face shrinking valuations as investor interest cools: Jokr’s valuation fell nearly 40% in its latest funding round, while Getir’s could plunge by as much as 80%.
Google Search ads, AI, and the antitrust zeitgeist: US v. Google shows signs of being a heated battle fueled by public sentiments about Big Tech. It’ll have implications for AI advancement.