ChatGPT knows who we are: Chatbots’ ability to gather sensitive information from mundane conversations poses privacy risks and could get worse as models advance and gain multimodal capabilities.
US walled garden programmatic digital display advertising will cross the $100 billion mark next year, according to our forecast.
A McKinsey report argues that the financial services industry is undergoing an epic transformation, with each bank’s success heavily dependent on its integration of AI.
But growing credit card borrowing comes with risks for issuers as delinquencies also rise
The BNPL product also includes customer safeguards that can help mitigate overextension concerns
Google says it will offer legal protection to generative AI users: The company’s announcement is an attempt to pursue a legal battle that will protect the tech’s future.
Meta enriches Threads with free editing and Voice Threads: The app is positioned as a more inclusive and user-friendly platform than rivals.
Fintech conferences aren’t what they used to be: Marketers are more pressed to show the business a return on investment from in-person attendance—and that’s taking the form of meaningful interactions and getting business done.
The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.
Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.
Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.
Gen Z consumers feel the pinch of inflation: While 73% claim to have adjusted spending due to higher prices, plenty remain willing to splurge on everything from beauty to travel.
More brands turn to in-store sampling as digital marketing costs surge: That’s good news for retailers with large physical footprints, like Walmart, but bad news for platforms like Instacart.
On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z. • In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. • In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. • In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. • In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending. • In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
What Microsoft’s Activision Blizzard merger means for mobile advertising
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.