AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.
As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.
In a first, 62.1% of adults in the US will use mobile banking, surpassing the 61.5% who will use in-branch banking, per our forecast. This is a marked shift from 10 years ago, when 78.8% of adults used bank branches and 18.6% used mobile.
On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.
Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
Digitally native D2C brands’ strategies shift: There are some promising signs over the holiday season, but as brands look ahead they need to ensure they’re protecting their bottom lines.
Demand for Tesla cools in China: Competition from cheaper Chinese-made EVs could be putting a damper on Tesla adoption and hiring at the company.
Carvana and Bed Bath & Beyond teeter closer to bankruptcy: Both retailers are facing serious money problems as decisions made during the pandemic come back to haunt them.
Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
Disruption in the digital pharmacy space: We unpack developments with Medly, NowRx, and Mark Cuban Cost Plus Drugs and look ahead to what’s in store for 2023.
Assessing if digital therapies are evaluated fairly: A new report pushes for digital therapeutics to have their own standard of evidence. Do the authors have a valid argument?
Solving unmet food needs improves patients’ health: We predict food as medicine programs that demonstrate healthcare cost savings will generate more interest from providers and payers.
Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Major bank executives are now more united in predicting a recession next year, but the degree is uncertain.
It’s seeking feedback now, but other regulators have done the same. Agencies need to come together with a unified plan.
Retailers are struggling to cope with rising levels of retail theft: That’s why Target, Ulta Beauty, Rite Aid, and others are calling for stricter laws to deter theft and keep stolen goods from being sold on online marketplaces.