Netflix’s sports strategy doesn’t involve costly rights: Rather than bid billions on streaming packages, the company is leveraging its own brand to establish live sports events.
Google’s Project Ellmann could use Gemini to ‘tell your life story’: It could revolutionize AI personalization, offering users tailored assistance and potentially more value than ChatGPT.
Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar.
On today’s podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. • In our “Headlines” segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. • In “Story by Numbers,” we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. • In “For Argument’s Sake,” our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.
US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.
Another sign of Disney+ and Hulu’s joint power: The combined services own more of the 100 most popular shows than any other rival, an Ampere Analysis report finds.
Creator content isn’t an experimental area for advertisers anymore. It’s an established, full-funnel channel that can deliver measurable results. Why is the channel so important right now?
Surging numbers of ride-hailers create new ad opportunities: The US user base of services like Lyft and Uber grew by 10.1% in 2023, creating an increasingly valuable market for advertisers.
China is emerging as the global ecommerce leader: We share the dynamics driving the region’s digital commerce success in an excerpt from our recent report.
The platforms’ short-video craze will cool. Reels is now revenue-neutral, but reports hint that Meta is struggling to convince advertisers that Reels can drive performance.
The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.
As TikTok continues to rise, Facebook craters: New Pew report finds major shifts in social media trends among teens.
Uniqlo aims to have 200 North American stores by 2027: The retailer’s offline push dovetails with a new report that finds physical stores boost retailers’ online sales and traffic.
Inflation eased slightly in November, to consumers’ relief: Confidence is ticking up as prices come down, but retailers like Hasbro are struggling to capture spending.
TikTok Shop is the holiday retailer of choice for one-third of Gen Zs: The marketplace is racking up sales thanks to its aggressive promotional strategy, despite lukewarm interest from larger brands.
Retail embraces AI chatbots: Gen Z adoption pushes them to the forefront, but blending tech with human service remains imperative
In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.
CVS, Kroger look to connect seniors with primary care: We explore how converting older consumers into patients is a big opportunity for retail health players.