tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Retail media partnerships are the future of TV.
EU hurls sweeping regulation at Big Tech: Two major laws are about to take effect, sending Google, Apple, Meta, and others scrambling to adapt to a new era of curtailed industry power.
Microsoft undermines OpenAI with Databricks partnership: The tech giant has found a new startup interest to grow its cloud business with open-source AI tools. OpenAI may be in trouble.
Meta slow to capitalize on X’s forecast failure: Musk predicts X’s downfall amid controversies and operational missteps. Meta could act faster to seize the opportunity.
‘You get a downgrade, and you get a downgrade’: Fitch’s warning about potentially plummeting credit ratings for US banks signals yet another threat to banks’ balance sheets.
FDIC chair previews even more regulatory proposals: Expect new long-term debt requirements and changes to provisions for banks’ ‘living wills’ to show up soon, Gruenberg said.
Apple sells a lifestyle to affluent millennials and Gen Zers: We look at how its financial services offerings differ from any other traditional financial institution’s.
The company has been beefing up its BNPL capabilities ever since its exclusivity period with Affirm ended earlier this year
It ramped up its probe against Visa over tokenization practices and amid wider investigations into anti-competitive behavior of Visa’s and Mastercard’s debit practices
Its financial results for the first half of 2023 showed a deceleration of growth and led to a stock tumble
Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.
Instagram tries multiple Reels ads simultaneously: The format would lower CPMs, but consumers may not welcome the experience.
The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.
Microsoft’s early AI search missteps left it far behind Google: Bing is struggling to make gains against Google despite coming out of the gate early with AI.
Wonder Brands’ $15.5 million fundraising round shows there’s life left in the aggregator model: The company found a more sustainable path to growth by building its own brands and focusing on fast-growing markets in Latin America.
Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast.
The electric air taxi market—forecast to be worth $57B by 2035—sees startups like Joby Aviation advancing despite regulatory hurdles and safety concerns for the new mode of travel.
Lower-income consumers are feeling pinched: Although inflation is cooling, many are shopping discount stores for everything from basic necessities to groceries.
Estée Lauder has significant challenges: The combination of too much merchandise and weak travel retail demand is weighing on Estée Lauder’s results.