Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.
Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.
Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.
On today's episode, we discuss what impacts customers’ trust in their banks. Using examples from Insider Intelligence's benchmark study, we dive deep in our “Story by Numbers” segment to demonstrate the power of fostering trust. In a new segment called “The Rankings,” we talk about where incumbent banks and neobanks rank in the digital benchmark and why. Join the discussion with host Rob Rubin and our analyst Tiffani Montez.
Ford, VW vehicles rendered obsolete by 3G shutdowns: The carmakers are dealing with the fallout of 2014-2019 models no longer being able to remotely start, lock, or unlock due to the loss of 3G access.
LinkedIn moves to bolster B2B marketing: New measurement tools and ad formats are designed to illuminate ROI for financial stakeholders.
On today's episode, we discuss why the US healthcare system is so fragmented, how an app could save the day, and whether the US will ever be able to synchronize its health services. "In Other News," we talk about the deal to buy multispecialty physician group Summit Health and what to expect from Amazon Clinic. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Snapchat can increase AR adoption through the World Cup: A number of high profile sponsors have teamed up with Snap to debut AR try-ons and more.
Gap Inc. gets a handle on its inventory problems—just in time for the holiday season: The retailer used a familiar strategy of piling on the discounts to shift unwanted goods, but it’s not out of the woods yet.
Big tech’s talent loss is another industry’s gain: Burned by the raft of layoffs, tech talent is seeking opportunities in other industries. The shift could make tech’s future talent search problematic.
The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.
Rock-bottom valuations and regulators’ approvals give banks a green light on working with or acquiring fintech companies.
Consumers want features that keep their accounts safe. Neobanks that want to hang onto their deposits should heed these calls.
By providing flexibility during the economic downturn, the program might help the bank build some goodwill.
Profits slid 63% YoY in the three months ending in June as the government clamped down on the firm. Overseas Alipay expansion may help reinvigorate growth.
Alibaba had another difficult quarter: Weak demand and Beijing’s zero-COVID policy continued to take their toll on sales, although loosening government oversight could give the world’s largest digital retailer some breathing room.