More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.
TJX is thriving as more consumers turn to off-price retail: The company’s “treasure hunt” experience is resonating with Gen Zs and millennials, as well as driving repeat visits from bargain seekers.
Ford expects a 1,000% revenue jump from connected cars, hires Apple exec: Its big in-car software investment could help keep revenue strong amid a costly EV pivot.
The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.
The manufacturing move aligns with a broader strategy to diversify supply and tap into a growing consumer base, despite potential production challenges.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.
Target’s struggles continued in Q2 as discretionary spending stays under pressure: The retailer suffered its first revenue drop in six years as shoppers shifted more spending to essentials.
DoorDash’s grocery business is booming, and Instacart is leaning on advertising to tide it over as its delivery volumes are down. Perhaps taking a cue from both, Uber Eats continues to add non-restaurant delivery partners while also building out its advertising platform.
DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.
Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.
Companies scramble to stockpile Nvidia’s $40K H100s: Chatbots get the attention, but it’s the powerful chips powering AI that are crown jewels keeping a tech recession at bay.
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
Threads experiences swift post-launch decline: The initial surge fades, with active Android users stabilizing at a level four times below its early highs.
Amazon Ads remains the torchbearer for the fast-growing retail media industry. Despite nearly every major retailer launching their own retail media network (RMN) in recent years—with several beginning to scale—Amazon’s No. 1 position will be secure well into the future.
S digital out-of-home (DOOH) will make up 31.4% of out-of-home (OOH) ad spend this year, showing recovery after a pandemic dip, according to our forecast.
The tough housing market weighed on Home Depot’s Q2: The company’s sales fell as consumers displayed limited appetite for big-ticket purchases and falling home sales dampened renovation demand.
Walmart, Target poised to be big winners this back-to-school season: Four in five shoppers plan to shop at a mass retailer as price considerations and convenience take precedence.
Foreign investments in China plummeted 87% to $4.9B due to US-China tensions and COVID-19. Businesses are skeptical of China’s global openness, and tech giants shift production to India.
Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”
Packaged craft beer sales are down 3% YoY: The industry is struggling to deal with a host of challenges, including consumers’ shifting preferences and inflation.