On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.
YouTube dives deeper into social commerce: Amid falling ad revenues, YouTube is adding shopping features to Shorts.
Amazon gets back in the telehealth game with Amazon Clinic: It’s partnering with HealthTap and SteadyMD to treat common ailments—but competitors already offer more comprehensive services.
Maven snags $90M while its peers struggle to nab funding: The women’s health startup has grown in a tough economic environment. We explore how it plans to invest the cash.
Healthcare players team up with Instacart: We explore why Instacart Health might be a worthy partner for providers and payers.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.
Twitter’s fallout deepens: More jobs cuts, departures of executives, and distressed debt pose existential concerns for the social media company. Pressure to monetize the platform isn’t enough to save it.
Apple almost primed for headset success: With Meta’s dashed metaverse hopes, Apple’s upcoming mixed-reality headset might give it an edge. The pricey offering could set the stage for a lower-cost version.
The crypto exchange has been accused of funneling billions in deposits to market-maker and Bankman-Fried-owned Alameda Research.
It sweeps deposits and sells installment loans to its partners. But it’s hard to say if the model is sustainable—or transparent.
But the short-term benefits might not be enough to convince consumers it’s worth it.
The firm’s total processing volume increased 54% in the quarter. It plans to double down on embedded finance to sustain growth.
Physical stores remain a priority for retailers: Off-price, fast-fashion, and digitally native brands are ramping up expansion to capitalize on renewed demand for in-store shopping.
Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms’ ability to safeguard their information.
TikTok reduced its revenue target by $2 billion: An ad spending downturn caught up with the short-form video app that’s staring down internal strife.