Modality matters for mental health patients: Practices that don’t offer both telehealth and in-person visits risk losing patients or affecting their continuing care. Clinicians need to set their rules upfront.
Competition in the VR/XR ecosystem is heating up, and strategic hardware-software alliances could accelerate competition for Apple's premium products.
Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.
Apple and Microsoft are targeted in new probes. Failure to comply with DMA rules could result in loss of business and alter Big Tech’s balance of power.
Huawei’s domestically produced chip shows China’s self-reliance. With Beijing pushing local tech and Apple facing potential losses, a seismic market shift looms.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Amer Sports pursues IPO as demand for performance athletic gear soars: The company’s three flagship brands, Wilson, Salomon, and Arc’teryx, are all on track to generate $1 billion in sales this year.
Apple’s bet on Major League Soccer is paying off—for now: Lionel Messi joined the league in July, propelling Apple TV+ to its best month for subscribers this year.
Social media fatigue is rising as users seek genuine connections over algorithm-driven content. Tech companies aren’t taking the hint.
Globalstar's $64 million partnership with SpaceX sharpens Apple's edge. Business pragmatism prevails despite regulatory disputes—for now.
Its anti-hallucination software presents opportunities in customized technology that could speed adoption.
Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.
Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.
Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.
Cara Pratt, SVP of Kroger Precision Media, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t be treated as such.
The stat: 84% of US marketers say that they are more likely to invest in retail media because of third-party cookie deprecation, per a LiveIntent survey.
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
While dollar stores struggle, off-price retail is thriving: The latter’s treasure hunt experience is winning over shoppers, while retailers like Dollar General are running into trouble as discretionary sales soften.
Brooklinen is putting an emphasis on authenticity and relatable, real-world experiences in its paid social creative.
Is social media dead? Not exactly. But it has become “less social and more media,” as Insider reported.