After a brutal September, ad jobs are on the rise: In fact, they’ve never been higher despite the industry’s shaky ground.
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
Marketers have their hearts set on capturing holiday dollars from Gen Z this season, but they shouldn’t run the same old marketing playbook if they want to succeed.
Our research validates that Klarna is at the cutting edge of BNPL innovation, offering 35 of 49 features selected by our analysts based on their ability to differentiate BNPL providers.
Stores saw foot traffic pick up from mid-September to mid-October: That’s a promising sign for the holiday season.
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.
Drizly’s pivot to gift giving doesn’t make much sense: The Uber-owned alcohol delivery service looks to become a go-to shopping destination.
Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.
Headspace Health goes head-to-head with Calm: We explore why employers might be interested in new offerings from both mental health platforms.
Branding is big in D2C healthcare: We unpack Hims & Hers’ recent marketing moves, which included a 105% spending increase in the third quarter.
UBS and Julius Baer are reportedly looking into offering wealth management advice to clients via the metaverse.
Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.
As political advertising grows, social media's role has evolved: More ad collars are flowing to CTV now, though campaigns are approaching influencers to support candidates.
The era of explosive growth for podcast listenership is coming to an end for much of the world.
Vivrelle hopes to sidestep Rent the Runway’s woes: The luxury rental service raised $35 million in funding to help expand inventory and grow its showroom footprint.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.