Reddit's balancing act: As it elevates its advertising suite with tools like Keyword Suggestions, it navigates community challenges ahead of its potential IPO.
On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.
US consumer spending accelerated in July: Low unemployment, pandemic-era savings, and wage gains helped consumers continue spending, even as they pulled back in some categories.
Dollar General is struggling: After reporting disappointing Q2 results, the retailer slashed its sales and profit outlook for the rest of the year.
Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon’s 72.4%.
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Introducing the new X: The former Twitter introduces biometric data collection and tackles LinkedIn's job listings empire.
Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.
Digital health startups to watch: We spotlight healthcare staffing platform Nursa and MSK health company Figur8 on the back of fresh funding.
Oura Ring sleep data can now be shared with Talkspace: We explore how a new partnership between the two companies is a play for each to reel in new members.
Doctors are cord-cutters, too: Primary care physicians who turned to streaming services are more likely to refuse in-office detailing visits from pharma reps. Here’s where pharma digital ad budgets should go to meet them.
A pro-strike podcast from Late Night TV hosts stars the AMPTP: Jimmy Fallon and other popular hosts launch a podcast with Spotify that directly benefits their striking staffs.
Warner Bros. Discovery appoints Thompson CNN chief: As cord-cutting and trust issues weigh, his leadership becomes vital for the network's future.
Lululemon’s strong momentum continued in Q2: The retailer raised its full-year sales and profit outlook as demand for its premium athleisure remains strong across all markets.
Toy sales growth can be attributed to kids’ shifting interests, the influence of online platforms, and expanding into older audiences. In our recent “Behind the Numbers: Reimagining Retail” podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.
Apple’s introducing new models and targeting the premium market—but sales are down and consumers are reluctant to upgrade.
Wall Street is giddy over Google-Nvidia alliance: The duo could accelerate global AI development and adoption, fueling confidence about growth. But talent attrition could spoil the outlook.
Microsoft gets cagey about employee compensation: It told managers not to mention a salary freeze and only link pay to performance—undermining its hiring and retention leverage.
Looks like it will get worse before it gets Better: In a tough environment for new listings and one of the worst markets for mortgages in a generation, the online mortgage lender’s stock tanked by more than 90% at its IPO.
Citi’s checking account revamp creates ‘relationship tiers’: Its strategy could boost referrals to its wealth management business, which is still scrambling to gain traction.