Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
FTC challenges Microsoft's Power Play: The agency seeks to block the $75 billion acquisition of Activision Blizzard due to antitrust concerns.
Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.
Twitter won’t pay Google Cloud, giving Meta a ‘saner’ option play: The repeat of its AWS bill refusal antic isn’t great timing given Meta’s preparation to launch a rival platform.
Bing finds its voice on desktop: Microsoft’s voice assistant pivot could continue to face revenue struggles if it doesn’t look beyond individual users and court companies.
Without its users, Reddit has nothing to advertise against: The company got a tough reminder on Monday when thousands of communities held a sitewide protest.
To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.
Visa may buy paytech Pismo, and Fiserv is exploring acquisitions. Other incumbents can take advantage of the weak funding climate.
Financial consumers crave a fast and frictionless user experience. Here’s how banks can make their customer journey stand out.
The crypto exchange’s US banking partners are severing ties, forcing it to suspend all transactions in USD.
Microsoft gives an accidental look into the future of search ads: A Bing misstep ignites concerns about what advertising looks like in the AI age.
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
Consumers are poised to spend heavily on Prime Day: We expect US Prime Day sales on Amazon will grow 10% this year.
Gen Z consumers pull back spending and switch to discount stores as living costs bite: But retailers still have a chance to win them over with fast checkout and shipping.
Password-sharing crackdown is a win for Netflix: Despite begrudging complaints from users, Netflix is seeing some of its highest subscription growth in years.
TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.