Microsoft releases an AI Health Bot: Healthcare could be a pivotal industry for AI companies struggling to turn a profit on the technology. Maintaining privacy and security are paramount.
Paramount selects iSpot for advanced ad metrics: The deal is part of advertisers’ demand for greater transparency and precise measurement across linear and streaming properties
Misinformation on social platforms spotlighted amid Israel-Hamas conflict: Brand safety and content moderation concerns underline a growing dilemma for advertisers and public trust.
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
Luxury sales are returning to normal: LVMH’s revenues rose 9% YoY in Q3, a sharp decline from 17% in Q2 as consumers around the globe rein in spending.
Its Snapdragon X processors may revolutionize genAI-enabled Windows PCs. Qualcomm is diversifying its interests amid declining smartphone market revenue.
Google’s win over Sonos is a win for Nest users: A court victory over a patent infringement lawsuit showcases how tech legal battles can impede the ability to meet consumer needs.
US retail digital ad spend will grow 14.2% next year to reach $84.00 billion, or 28.6% of total digital ad spend, per our forecast.
Threads is courting influencers: Instagram is holding focus groups with creators as it mulls the future of its text-based platform.
Creator economy reaches beyond social networks: Marketers invest in influencer content for TV, out-of-home, and other digital media.
As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.
Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.
Recently, Walmart rolled out a suite of new features at its first-ever seller summit, including enhanced fulfillment and logistics services for merchants. As Walmart attempts to challenge Amazon’s marketplace dominance, integrating fulfillment allows it to take advantage of its physical footprint for a more comprehensive marketplace offering.
Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.
Instacart teams up with health plans to address social health needs: The company is collaborating with Alignment Healthcare and Kaiser Permanente to supply nutritious food to members and patients.
PepsiCo hiked its forecast for the third consecutive quarter: The company hasn't detected any impact from appetite-suppressing drugs on sales of its snacks and soft drinks.
Samsung’s profits get hammered again: Smartphone and laptop sales aren’t picking up amid a memory chip glut. Samsung has the right foundation to invest in chips to rival Nvidia’s.
Best Buy dives deeper into health tech: It will be selling prescription continuous glucose monitors. We explore why consumer uptake will be slow out of the gate.