Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
Disruption in the digital pharmacy space: We unpack developments with Medly, NowRx, and Mark Cuban Cost Plus Drugs and look ahead to what’s in store for 2023.
Assessing if digital therapies are evaluated fairly: A new report pushes for digital therapeutics to have their own standard of evidence. Do the authors have a valid argument?
Solving unmet food needs improves patients’ health: We predict food as medicine programs that demonstrate healthcare cost savings will generate more interest from providers and payers.
Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Major bank executives are now more united in predicting a recession next year, but the degree is uncertain.
It’s seeking feedback now, but other regulators have done the same. Agencies need to come together with a unified plan.
Retailers are struggling to cope with rising levels of retail theft: That’s why Target, Ulta Beauty, Rite Aid, and others are calling for stricter laws to deter theft and keep stolen goods from being sold on online marketplaces.
It will use Mastercard’s Track Instant Pay solution, which automates B2B payments, to attract new business.
Uber sees retail media opportunity in UK: The ride-sharing and delivery firm looks to capitalize on its own first-party data amidst a general ad downturn.
Disney+ looks to retain and expand customer base with ad tier: Lower-cost streaming option may help draw price-conscious consumers.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
It isn’t only large retailers eyeing retail media revenues: Cannabis tech startup Fyllo is betting that there are dollars to be made helping brands reach consumers.