On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
A survey revealed that nearly 40% of FIs weren’t aware of the October 31 deadline for an implementation plan for the new rules.
Bank of America’s Erica reached 1B customer interactions, helped by offering both human and digital assistance.
Instacart, Uber, and Lyft try to make gig work more appealing: With workers still hard to come by, all three are adjusting pay and emphasizing flexibility to improve recruitment.
Digital coupons present an opportunity for retailers this holiday season: As inflation drives shoppers to look for deals, offering discounts can spur spending and encourage consumers to share data.
JPMorgan, Citi, Wells Fargo, and Bank of America reported double-digit card spending growth but are wary of economic conditions.
Personal banking revenues were strong and loan delinquencies remain low, but banks are stockpiling cash for expected loan losses. Investment banking was battered by slow merger and financing activities.
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
The Amazon worker unionization movement is stalled: Workers at an Amazon warehouse near Albany, NY, vote against forming a union.
People are excited to celebrate Halloween: That helps explain why 87% of consumers plan to spend on the holiday this year—a 16 percentage point increase from last year.
Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.
Auto insurance doesn't love advertising anymore: Insurance's biggest spenders have tightened their budgets due to economic troubles and a crisis of faith.
DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.