On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.
Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.
What were Big Tech healthcare players up to in 2022? We review the most prominent healthcare developments from Big Tech entities in the past year and preview what’s on deck for 2023.
European Commission probes Broadcom’s VMware acquisition: Investigations could derail consolidation and spur the UK’s CMA and the US' FTC to undertake their own antitrust queries, possibly delaying the merger.
There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That’s more than twice the number made a decade prior.
After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.
A platform in crisis: With Twitter’s Trust and Safety Council out, there’s heightened legal risk from fallout over lack of content moderation. Musk’s behavior isn’t helping him or his companies.
Japan becoming a semiconductor leader: The global economy depends on semiconductor industry stability, but the US’ chip war with China is creating urgency to diversify production in Asia-Pacific and beyond.
They can play games to learn about financial topics, and then buy stocks with a guardian’s approval.
Only the publication’s CEO knew about the loans that amounted to over $43 million. But SBF’s influential funding ran beyond the publication.
The government hopes sweeping changes for Britain's banks will give the sector a lift. But it could expose lenders to more risk.
Visa has recorded double-digit increases in global friendly fraud incidents so far in 2022—a concerning trend for merchants and issuers.
Twitter looks to ad placement guardrails to win back advertisers: Controls will prevent ads from appearing alongside tweets containing certain keywords.
Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.
Turns out creators like consistency: YouTube Shorts’ new revenue-sharing program begins in February, but creators and publishers are already lining up.
The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.