Kraydel launches a TV-based wellbeing platform: The Ireland-based digital health company is engaging older UK adults via a technology they know well.
Digital health startups to watch: This week, we spotlight healthcare fintech PayZen and health data monitoring company Medical Informatics Corp.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Next year, connected TV (CTV) ads will move from conception to creative to production faster. That’s according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our “Behind the Numbers: The Daily” podcast.
Netflix’s “Glass Onion” gives insights into its priorities: Is the company sacrificing short-term box-office revenues in the process?
Toy, apparel sales drove strong Cyber Five results: But shoppers were also willing to spend on everything from furniture to electronics, buoying retailers for the holiday season.
Have smart speakers peaked? Amazon’s Alexa team has been hit by layoffs, Apple can’t get HomePod sales to soar, and Google can’t find ways to serve ads on its speakers, indicating the segment could be fading.
Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.
Reddit’s CES 2023 activation for consumers is really a play for ad dollars: The “Future Tellers” installation and new research make a case that the social stalwart is an underutilized ad platform.
The $40 million plan will increase mortgage and small business lending in communities of color.
Royal Bank of Canada has agreed to buy HSBC’s Canadian arm in a move to strengthen its domestic dominance.
It fulfills Greenwood’s desire to work with Black-owned businesses and offers an example of community members supporting one another.
Retailers see community engagement as the path to driving sales: Rite Aid, Our Place, Herschel Supply Co., and others are taking a local approach to get shoppers through the door.
Twitter’s new product launches are all about performance marketing: With brands prioritizing bottom of funnel objectives, will it be enough to distract from the platform’s recent controversies?
Balenciaga’s broken creative process leaves: The brand is blaming its set designer and production firm for blowback from a campaign that goes over the line.
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Though year-over-year growth of social buyers is slowing slightly following a two-year surge, US social commerce sales will continue to climb through 2025. We take a look at what’s driving this growth, which platforms are emerging as leaders, and what social buyers really want.