B2B marketers seek the best bang for the buck: Professionals plan to spend more on technology but will focus on tools that can deliver tangible impacts on marketing goals.
FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.
James Gunn will need all his Marvel know-how and a little luck to save DC’s cinematic fortunes: Billions are at stake for Warner Bros. Discovery.
Time spent with cable and broadcast TV is decreasing, a trend that’s been particularly pronounced over the past year. Streaming accounted for 36.9% of US time spent with TV as of September 2022, up from 27.7% in the same month in 2021, according to Nielsen. Streaming stole share from all other TV categories.
The retailer’s reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.
Is ChatGPT coming for Alphabet’s bottom line? OpenAI’s publicly available AI chatbot is fascinating internet users, prompting warnings about Google’s future revenue. But there are barriers to the disruption taking effect.
They’re saving in accounts at bigger banks and avoiding other high-yield options. It’s not clear if that’s brand loyalty or inertia.
FIs can avoid operation-ending consequences and reduce post-violation regulatory monitoring.
Proposals would give mortgage clients options like cheaper fixed rates and lower monthly payments.
Out of home advertising could be 2023’s unsung channel: Digital OOH is growing at a fast clip, while traditional OOH surpasses the growth rate of other traditional media.
The expanded partnership with Mastercard can help Paysend serve more customers and compete more aggressively.
AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.
As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.
In a first, 62.1% of adults in the US will use mobile banking, surpassing the 61.5% who will use in-branch banking, per our forecast. This is a marked shift from 10 years ago, when 78.8% of adults used bank branches and 18.6% used mobile.
On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.
Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
Digitally native D2C brands’ strategies shift: There are some promising signs over the holiday season, but as brands look ahead they need to ensure they’re protecting their bottom lines.