Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas
Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.
Several indicators suggest consumer spending remains strong: Consumer sentiment hit a 13-month high in February and retail sales appeared to pick up in January.
Instacart has had a busy few months. Besides scrapping its plans to go public, the company has cut its valuation a few times, trimmed its workforce, and explored other cost-cutting measures. That being said, Instacart has also made investments to bolster its business, including new technologies for merchants and expanded retail media offerings.
Olive’s problems aren’t AI’s problems: One of healthcare’s most hyped-up AI startups has come crashing down. But don’t expect healthcare players to slow down their AI investments in 2023.
Medly shuts up shop—and app: Here’s what we think it means for digital pharmacies in 2023.
Diabetes management just got easier: DarioHealth is integrating Dexcom’s diabetes device data into its chronic condition platform.
Exaggerated network maps confound rural broadband initiatives: Thousands of locations are showing up in network maps as having access to broadband but are in reality underserved. Billions of dollars are at stake.
NBCU leans into measurement partnerships to court CTV budgets: Peacock looks to figure prominently in new offerings.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
Toys not as recession-proof as Hasbro and Mattel hoped: Both companies were hurt by lower-than-expected demand during the holiday season.
As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.
Twitter suffers global outage: Users were left twiddling their thumbs as they were logged out without explanation or unable to follow accounts and send messages, all signs of a fraying infrastructure.
Big Tech’s ChatGPT hangover: Microsoft’s bold deployment of ChatGPT has left the rest of Big Tech in a tricky position. Generative AI promises to be lucrative but with serious pitfalls.
Another code red over AI, this time from economists: There’s rising concern about generative AI’s effect on the human workforce. The uncertainty should pique policymakers’ interest in a recessionary environment.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
As banking app use continues rising, we run down how lenders can digitally stand out from the crowd.
Incumbents were slammed for hiking mortgage rates while keeping rates low for savers. Neobanks could capitalize on major banks’ inertia.