Healthcare players team up with Instacart: We explore why Instacart Health might be a worthy partner for providers and payers.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.
Twitter’s fallout deepens: More jobs cuts, departures of executives, and distressed debt pose existential concerns for the social media company. Pressure to monetize the platform isn’t enough to save it.
Apple almost primed for headset success: With Meta’s dashed metaverse hopes, Apple’s upcoming mixed-reality headset might give it an edge. The pricey offering could set the stage for a lower-cost version.
The crypto exchange has been accused of funneling billions in deposits to market-maker and Bankman-Fried-owned Alameda Research.
It sweeps deposits and sells installment loans to its partners. But it’s hard to say if the model is sustainable—or transparent.
But the short-term benefits might not be enough to convince consumers it’s worth it.
The firm’s total processing volume increased 54% in the quarter. It plans to double down on embedded finance to sustain growth.
Physical stores remain a priority for retailers: Off-price, fast-fashion, and digitally native brands are ramping up expansion to capitalize on renewed demand for in-store shopping.
Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms’ ability to safeguard their information.
TikTok reduced its revenue target by $2 billion: An ad spending downturn caught up with the short-form video app that’s staring down internal strife.
Next year, for the first time, more than half of US social network users will buy via social platforms.
“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”
On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg.
Target rethinks its large-format stores: The retailer’s new format features backroom fulfillment space five times larger than at its previous large stores, as well as a broader selection of merchandise.