TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.
TSMC eyes Japan amid China chip ban: Chinese officials convene an emergency meeting over the US chip ban as semiconductor companies fret over the fallout. The ban’s benefits could be temporary.
Ecommerce exploded at the onset of the pandemic. Two and a half years later, people have returned to stores, but ecommerce adoption remains high. Retailers are once again asking: What is the future of stores? Here are four red-hot predictions.
Last October, CEO Mark Zuckerberg announced that Facebook was rebranding as Meta and setting its sights on the metaverse, which he dubbed the “successor to the mobile internet.” But 12 months and more than $15 billion later, the company has little to show for it.
Don’t be fooled by strong airline earnings: Travel interest is on the decline, which will contribute to lower ad spend from airlines at the end of the year.
The British government is reportedly planning to increase taxes for lenders, raising concerns about the country’s banking sector.
Their strategies must address business challenges, hiring hurdles, and new technologies.
Users will receive discounts and other perks, similar to Mercado Libre’s cashback digital coin.
Uber Eats and Circle K bring marijuana sales into the mainstream: Both companies are lowering the barrier to purchases, but rising inflation could temper customer enthusiasm.
Visa brought its BNPL solution to more Canadian retailers and expanded Visa Direct through a partnership with Thunes.
Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.
Google this week announced several new advertising features for YouTube across video, audio, and commerce. Here’s what the company announced at Advertising Week New York:
On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes.
The FTC and Amazon agree fake reviews are bad: The government agency and the retailer are taking two different routes to combat the growing fake review industry.
Walmart+ members score early access to holiday deals: The benefit is just one piece of the Walmart’s efforts to increase its membership numbers.
Amazon takes on Trader Joe’s with private label: The ecommerce giant is relying on pumpkin spice and other seasonal products to grow sales for its own food brand, Aplenty.