Tensie Whelan, professor and director at the NYU Stern Center for Sustainable Business, suggests several ways to make a real impact, both financially and environmentally, with sustainability policies.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.
Fintech focused on later-stage companies lands $775M: Despite sluggishness in funding, Liquidity, which is involved in lending, said it’s arranged a package of capital commitments.
Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.
OCC wants to treat ‘large regionals’ more like mega banks: Acting Comptroller of the Currency Michael Hsu’s three failure-planning measures for the four biggest US regional banks make sense if the goal is to avoid repeating 2008.
UK government wants to make an NFT: The government is taking steps to foster and promote a domestic digital assets industry, including directing the Royal Mint to create an NFT.
Most retailers fall short of their climate-change commitments: Despite their sustainability goals, retailers are among the biggest contributors to plastic packaging waste, and account for a large share of global emissions.
In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.
At its core, a currency is an agreement between two or more parties on the value of a unit of inventory—in this case, an ad. For a transaction to occur, there must be a currency in place.
European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.
Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
Carmakers soften EV sticker shock: GM and Honda tackle the EV affordability issue through a new partnership. However, prices will still keep many in the US running on gas.
Learning can be virtual, but the outcomes are real: Virtual learning platforms like Labster could mean a renaissance for educational engagement, but research shows it may have some detrimental consequences.
The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.