CTV and upper-funnel campaigns see the biggest cuts: Economic uncertainty is causing advertisers to pull back their spending.
Another EV charging problem: As ACs blast during a Texas heatwave, EV charging could lead to blackouts—but it doesn’t have to. Bidirectional charging can make EVs a lifeline, not a burden.
We think its latest Northwell Health partnership is a sign that more health systems could tap Google Cloud as patient data volume grows significantly.
The wave of in-game advertising is growing: Game engine Unity has acquired mobile ad firm ironSource to help integrate ads into games even earlier in the development process.
The scale of Big Tech’s lobbying efforts: Sides lobbying for and against Big Tech regulation are intensifying their efforts before the Senate’s recess. Companies like Amazon are backing groups to stall regulation.
On today's episode, we discuss some predictions for H2 2022 that are too specific to be 100% certain but could still come true, including: will there be new talks to revive the Pinterest/PayPal super app merger, what will happen to Mark Zuckerberg's quest to build the metaverse, will Netflix get into live sports, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
An alternative cloud: Big Cloud’s solid market lead isn’t stopping growth of other small-scale options. Rising providers that are winning customer trust for cheaper services could shake up power dynamics.
Twitter up in arms: The social media company is fighting for its life and going after Elon Musk for disrupting its operations, destroying stockholder value, and walking away.
As the online BNPL space saturates, Afterpay and Klarna are turning to in-store partners to fuel growth.
Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.
Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.
The neobank launched its BNPL product in Ireland ahead of a wider continental rollout.
Goldman Sachs lent $233 million to help it grow its financial services presence in the region.
Economic uncertainty is driving retailers to lay off staff: Victoria’s Secret, GameStop, Tonal, and Spring are among the companies that have cut staff in recent weeks.