Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.
OnePlus is releasing its best flagship, but is it enough to upend the smartphone status quo? Innovative camera and screen features are not enough to overcome spotty 5G connectivity.
Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.
The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.
Will the future of mobile advertising be attention-based? Kargo thinks so, which is why it’s picked up Parsec’s “politely interruptive” ad format via acquisition.
Disney+ is entering a new phase: Before firming up plans for an ad-supporting tier, the streamer is launching in a number of lower-priority markets.
OakNorth’s 2021 results offer best practices for challengers: The UK neobank attributed a 73% increase in pre-tax profits to its underwriting approach and customer referrals.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
Despite only holding about $9.1B in assets, the US bank has attracted big-name fintech clients and another funding round.
Bill aims to include privacy protections in US CBDC: Legislation calls for the US Treasury Department to conduct a pilot program for a central bank digital currency (CBDC).
FDIC hands big banks a climate framework: The US regulator wants large financial institutions (FIs) to anticipate risks connected to climate change. The document could also serve as an action plan to execute on pledges.
During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
Shoppers don’t distinguish between retailers’ online and offline presence: That’s why retailers’ inability to offer a seamless hybrid experience is a missed opportunity and source of frustration.
Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.
Big Tech takes the phish bait: Apple’s and Meta’s cybersecurity fumbles illustrate how easy it is to fall for phishing scams, even for techies. Attack detection investment should take priority.