Competitive talent requires competitive pay: The overall economy and tight labor market mean companies like Microsoft have to sweeten compensation to keep top talent. But will it be sweet enough?
Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
Consumers want to search visually: A rising number of consumers are using Google to search using its Lens feature.
Inefficiency and environmental impacts make Bitcoin unfit as a payments network, per Sam Bankman-Fried. We think CBDCs pose better chances.
US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.
US retail sales grew 0.9% in April: The data suggest that inflation and rising interest rates haven’t dampened US consumers’ desire to spend.
COVID-19 lockdowns slowed JD.com’s growth rate in Q1: However, the retailer still beat expectations as its revenues grew 18% thanks in part to its burgeoning logistics business.
Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.
Disney’s ad strategy prioritizes scarcity: Disney+ promises to run few ads and avoid targeting children entirely.
TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings
Uber Eats wants to make it easier for customers to order food: The food delivery platform is adding voice ordering, stadium partnerships, and autonomous delivery features to boost convenience.