New G7 tax measures are attempting to force Big Tech firms to pay more taxes, but critics fear unclear criteria could allow Amazon and other low profit-margin firms to sidestep the rules entirely.

Ready, set ... not yet: Japanese sponsors are calling for a delay to the Olympic Games, and with the coronavirus persisting, the event has become a tough sell for disillusioned locals.

New Pew data shows that while broadband subscriptions are increasing nationwide, certain demographics are lagging behind. Despite a recent emphasis on expanding rural connectivity, lack of affordable internet remains the number one driver of broadband inequality per the data.

As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers introduced coinciding sales events as competition continues heating up in the retail space.

We have Prime Day at home: Target and Walmart announced the dates of their summer promotions, which align with the new June timing for Amazon Prime Day 2021. But we don’t expect these efforts to diminish Amazon’s share of ecommerce sales during the event.

It’s not TV—it’s ad-supported: HBO Max with Ads debuted this week. Here’s a look at the different ad formats the service will offer.

Olympics on the go: NBCUniversal is partnering with Tunity to provide out-of-home (OOH) measurement that includes muted TV viewership for the Tokyo Games. The format will likely face more scrutiny as advertisers grapple with reopenings and the return of outdoor activities.

Yieldstreet lets users invest in alternative assets conventionally reserved for institutional investors, and other investment platforms may follow suit with similar offerings.