Google is proposing concessions to avoid antitrust concerns: One idea to divide up portions of its ad business may not be enough to appease the DOJ.

Gap faces a difficult road ahead: The retailer fired CEO Sonia Syngal and said it expects its Q2 operating margin to be zero to slightly negative.

Kohl’s shakes up its merchandising strategy: "Discover @ Kohl’s,” a rotating selection of emerging, established, and diverse-owned brands, is now available at select stores and online.

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

Amazon exerts enormous pressure on line workers: The retailer closely monitors workers’ performance and admonishes those who fall short of its expectations for speed and accuracy.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

Twitter’s value topples: Elon Musk withdraws from the $43.4B deal and causes a $2.5B drop in Twitter’s market value. A lawsuit could produce a range of possible outcomes for both parties.

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

Tesco pushes back against Kraft Heinz price hikes: The move could resonate among shoppers struggling with ballooning grocery costs, but might give competitors an opening to steal market share.

Kroger’s retail media ambitions enter a new phase: Pacvue releases its third-party solution for optimizing, automating across the grocer’s digital ad inventory.

It’s rebranding to Twill and combining its digital therapy solutions as DTx makers pivot away from point-solutions to provide more precise care for pharma cos, employers, and insurers.

Healthcare price transparency startup Turquoise Health partnered with analytics company Komodo Health to help providers and payers better understand how their peers are pricing contracts and services.