Pear Therapeutics announced it’s going public via a $1.6B SPAC merger—while we think it could trigger a string of digital therapeutics M&As, CMS reimbursement will be the key to wide-scale expansion.
Are virtual clinical trials just as good as in-person? HumanFirst and Duke’s Clinical Research Institute are studying how clinical trials can best use remote monitoring tech—which starts to answer the big question of whether digital health tracking data is reliable enough to inform big healthcare decisions.
Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.
Facebook will need a bit more tact for VR ad success: Video game developer Resolution Games reversed course on its agreement to have Blaston participate in Oculus VR ad tests after consumer backlash.
A VR game developer walked back its partnership with Facebook to test in-game targeted ads following furious user blowback. The setback to Oculus’ new business strategy could further push Facebook to embed ads in its own in-house VR content.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Univision plans broader streaming launch: Its upcoming streamer will feature both free and paid tiers and be available in the US and Latin America as the media company aims to take on competitors like regional leader Netflix.
Supporting minority-owned publishers: GroupM is partnering with TripleLift to help direct programmatic ad dollars to publishers owned by underrepresented groups, though the initiative relies on clients actually putting their money where their mouth is.
Shopify goes out of networks; taps publishers: The ecommerce company is offering merchants outside of its network access to Shop Pay and has rolled out new affiliate marketing offerings for publishers.
Today, account opening is surging back after a slump during the coronavirus pandemic, and digital account opening (DAO) activity in particular is poised to benefit. However, banks will face stiff competition from neobanks and big tech companies that are raising the bar for digital account opening and count millions of customers among their existing client bases.
One hundred UK tech firms are valued above $1 billion, mostly thanks to its fintech sector—Watch for more unicorns to appear in the following sub sectors worldwide in the coming year.