Lockdowns and crackdowns crimp growth in China: Tencent’s ad revenues decreased dramatically due to Shanghai shutdown as well as dissolution of the after-school tutoring industry.
YouTube offers potential fix for CTV ad repetition: New feature lets marketers set weekly limits on how often ad spots are seen.
Kohl’s slashes its sales and profit outlook: The retailer expects potential buyers’ final and fully financed bids in the coming weeks.
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Ulta is the latest chain to launch a retail media network: UB Media builds on the retailer’s 37 million-member loyalty program.
Brick-and-mortar retail is growing quicker than ecommerce: While ecommerce experienced explosive gains in the pandemic, its growth rate has fallen back to Earth as consumers return to stores.
TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.
Apple, Netflix woo $490 billion market: Both companies announce new features in honor of Global Accessibility Awareness Day (May 19).
The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.
Plan before a promotion: That’s the lesson from Grubhub’s free lunch promotion, which misfired spectacularly.
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Mineral moon pies: Humans haven’t set foot on the moon in half a century, but plans are accelerating to return, this time for resource extraction. Geopolitical conflict could be a barrier.
Off-price retailers continue to perform well as consumers look for deals: TJX saw strong sales growth as store traffic increased.