Deleting billions of data records is a first step to restoring user privacy but could come at the expense of crucial advertising data.
Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.
Magna forecasts 9.2% growth in US ad market to $369 billion: political campaigns major driver, with spending expected to set records.
As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.
Microsoft uncouples Teams from Microsoft 365 globally in reaction to the EU’s antitrust probe—proving how regional rules can have a global impact.
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.
On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?
Amazon invests billions in Anthropic, maker of the best-performing chatbot: $4 billion in funding illustrates fierce competition among Big Tech to partner with startups that have an innovative edge.
What marketers can learn from the struggles of a publisher: G/O Media is selling off assets after years of valuing ad space over content.
March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
Hulu's library joins Disney+: The move to streamline could reshape the streaming hierarchy.
How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora
Meta's granular settings balance engagement with user satisfaction: Threads and Instagram to recognize diverse perspectives and sensitivities in social media political discourse.
NBCUniversal expands shoppable TV opportunities amid growing interest from consumers: Viewers will soon be able to order food delivery and purchase items inspired by their favorite Bravo shows.
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Walmart is likely to bring Vizio advertising data in-house: While the company hasn’t yet sent a clear signal, it’s time for advertisers to start preempting the change.