On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.
It’s getting easier to score deals at grocery stores and restaurants: While prices are far higher than they were before the pandemic, promotions are back in vogue.
Pret plans to quintuple its US footprint by 2029: The sandwich chain wants to grow its presence in the suburbs and transportation hubs as the return to office stalls.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.
Chipotle, Pizza Hut turn to late-night dining to attract Gen Z customers: Both QSRs are experimenting with later hours to help satisfy diners’ midnight cravings.
Sweetgreen has big expectations for its salad-making robots: The restaurant chain sees automation as the key to shorter lines, consistent offerings, and higher profits.
Netflix sees an opportunity to build its brand offline: The company plans to open destinations called Netflix House that mix retail, dining, and live experiences.
Domino’s sales slid in Q3: The company’s core customer base is feeling pinched and becoming more selective about splurging on a restaurant meal.
Chipotle raises prices for the fourth time in past few years: The chain says the increases will be “modest” and will help it “offset inflation.”
Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.
Restaurants look for ways to incentivize dining out: As customers cut spending, DoorDash and Blackbird Labs are offering credit and other perks to encourage more frequent visits.
Krispy Kreme doubles down on doughnuts: The company aims to seize the moment by selling Insomnia Cookies at a time when consumer appetite for snacks shows no sign of abating.
Fast food chains’ drive-thrus have room for improvement: A new report suggests there’s a prime opportunity for brands with efficient drive-thru operations to stand out from the competition.
It’s getting more expensive to deliver a good customer experience: New York City delivery drivers, California fast food workers, and store associates everywhere are getting raises.
Darden Restaurants calls out uneven dining demand: While the restaurant chain’s casual brands are thriving, fine-dining sales fell as customers trade down or avoid eating out.
Subway hops aboard the multi-tiered rewards program trend: The MVP Rewards program offers additional incentives for consumers who spend $200 and $400 annually.
Sweetgreen is in a very different position than it was prepandemic: Both its menu and physical footprint are evolving as it looks to widen its potential customer base.
QSRs see opportunity in late-night dining: Easing labor pressures and growing delivery demand are helping increase visits and sales during off-peak hours.
Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.