AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, AirAsia could blaze a path for travel and other industries not endemic to the mobile space. Companies looking to expand their mobile business should take lessons from its journey, wherever its final destination may be.
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.
Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.
Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
The federal agency’s long-anticipated project is expected to make its inaugural flight next spring.
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.
In-flight WiFi could give Starlink a much-needed near-term use case: Elon Musk said SpaceX is working with airliners to use the company’s satellite internet service.
On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
Marketers are optimistic despite headwinds: The Delta variant threatens to dash marketers’ optimism—but recent data around increasing foot traffic, holiday travel plans, and decreasing COVID-19 cases could renew their hopes.
After seeing just 23.1 million US travelers in 2020, the Memorial Day weekend rebounded somewhat this year.
On today's episode, we discuss how and why companies are offering cheaper subscription options, the effects of the delta variant, how ready folks are for a post-cookie future, the importance of reacquainting yourself with your customers, the cost of cord-cutting, how the pandemic changed the rhythm of our workdays, if it's possible to travel to every country, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, senior forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.